# Legume-Based Jerky Snacks 'MINDWELL' Makes Millennial-Targeted Vegan Jerky Snacks By Laura McQuarrie | Published 2018-08-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-jerky-snacks References: [vegnews](https://vegnews.com/2018/8/students-launch-instagram-worthy-vegan-jerky) & [mindwellsnacks](https://www.mindwellsnacks.com/) A rise in plant-based eating has created the opportunity for a number of inventive new [vegan jerky snacks](https://www.trendhunter.com/trends/vegan-salami-sticks) to be created as more sustainable, better-for-you alternative to salty dried meat snacks. MINDWELL is setting itself apart by creating [legume-based jerky](https://www.trendhunter.com/trends/baked-lentil-puffs) and targeting Millennial consumers, who are particularly passionate about supporting products that help to positively impact the planet. As well as being interested in the [savory clean energy snack](https://www.trendhunter.com/trends/highprotein-snack-line) for the sake of their own health, consumers may also find that MINDWELL's mission resonates with them; as MINDWELL puts it, "we make plant-based jerky to reduce emissions and conserve freshwater for future generations." MINDWELL's realistic vegan jerky is said to have a "bold peppery flavor and meaty texture," as well as a high protein content. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Plant-based Snacks:** The rise in plant-based eating has created a demand for inventive vegan snacks with sustainable and better-for-you alternatives to meat. - **Millennial-targeted Foods:** MINDWELL's focus on targeting the Millennial consumer presents an opportunity for other brands to create products that resonate with this demographic. - **Sustainable Branding:** MINDWELL's mission to reduce emissions and conserve freshwater opens up opportunities for other brands to incorporate sustainability into their brand identity. ### Industries Being Reshaped - **Plant-based Food:** The plant-based food industry can capitalize on the trend by creating innovative and sustainable alternatives to traditional jerky snacks. - **Health Food:** The health food industry can expand its product offerings by developing legume-based snacks that appeal to consumers seeking high-protein, clean energy options. - **Sustainable Packaging:** The packaging industry has the opportunity to cater to eco-conscious consumers by developing sustainable packaging solutions for plant-based jerky snacks. ## Related on Trend Hunter - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Cinnamon Churro Meatless Jerkies](https://www.trendhunter.com/trends/cinnamon-churro-jerky.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Plant-Based Dry-Cured Salami Snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks.md) - [Ready-to-Eat Vegan Snacks](https://www.trendhunter.com/trends/squeaky-bean-vegan-snacks.md)