# Plant-Based Jelly Pots Wibble is a Grown-Up, Low-Calorie and Vegan Jelly Treat By Laura McQuarrie | Published 2020-12-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-jelly References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/five-plant-based-desserts-launching-for-veganuary-2021/651520.article) & [wibblefoods](https://www.wibblefoods.com/) Wibble makes grown-up [vegan jelly snacks](https://www.trendhunter.com/trends/tayagel-modus) that contain at least 45% pressed fruit juice and less than 35 calories, with just six grams of sugar and no artificial additives. The jelly snacks are available in varieties like Orange & Ginger, Strawberry & Vanilla and Raspberry & Coconut, all of which are made with pressed or squeezed juices like orange or apple. Some of the other key ingredients in WIbble are [vegan-friendly gelling agents](https://www.trendhunter.com/trends/katjes-wild-free) and black carrot concentrate for color. The Vitamin C-rich snacks that come in at under 100 calories are ideal for on-the-go eating, especially for adults who are looking for a convenient yet sophisticated alternative to popular [single-serve snack pots like yogurt](https://www.trendhunter.com/trends/biokul-to-go). Image Credit: WIbble ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Grown-up Snacking:** Opportunity for creating low-calorie, sophisticated snack alternatives for adults. - **Plant-based Convenience:** Opportunity for providing on-the-go, vegan snack options made with natural ingredients. - **Reduced Sugar Products:** Opportunity for developing sweets and treats with low sugar content. ### Who This Affects Most - **Health Foods:** Opportunity for introducing healthy fruit-based snacks in the health food industry. - **Vegan Foods:** Opportunity for producing vegan snacks that are tasty and low in sugar in the vegan food industry. - **Convenient Snacks:** Opportunity for creating convenient, single-serve snack options for adults in the snack food industry. ## Related on Trend Hunter - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Jiggly Fruit Snacks](https://www.trendhunter.com/trends/jiggly-fruit-snacks.md) - [Fruit-Forward Jelly Snacks](https://www.trendhunter.com/trends/fruit-juice-gels.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [Plant-Based Jelly Snack Pouches](https://www.trendhunter.com/trends/dally.md) - [Drinkable Konjac Jellies](https://www.trendhunter.com/trends/tastelli.md) - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Kid-Friendly Jelly Fruit Snacks](https://www.trendhunter.com/trends/dole-kids-jelly.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md)