# Secret Frozen Dessert Trucks Oatly's Vegan Ice Cream Truck is Previewing 'Oatly Frozen' By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ice-cream-truck References: [vegnews](https://vegnews.com/2019/6/oatlys-secret-vegan-ice-cream-truck-is-now-roaming-los-angeles) & [us.oatly](https://us.oatly.com/) Before the official launch of Oatly Frozen, a line of seven flavors of oat-based ice cream alternatives, non-dairy brand Oatly is touring a vegan ice cream truck around the city of Los Angeles. The location of the treat-sharing truck on the "pre-release tour" can be pinpointed by calling a hotline number. Alternatively, Oatly will also be sharing its new treats at the Eat Drink Vegan in the city. Oatly Frozen is offered in flavors like Oat, Vanilla, Strawberry, Chocolate, Chocolate Chip, Mint Chip and Coffee, offering a fun new way for people to rediscover their favorite ice cream flavors with a unique, non-dairy base. As the demand for oat-based milk beverages only continues to soar, oat-based frozen desserts are also likely to capture the attention of people of all ages who are looking for a sweet treat. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Oat-based Frozen Desserts:** The introduction of Oatly Frozen presents a disruptive innovation opportunity for the frozen dessert industry by offering a unique, non-dairy base made from oats. - **Alternative Dairy Products:** The growing demand for oat-based milk beverages points towards a disruptive innovation opportunity for the dairy industry to expand their product offerings into non-dairy alternatives like Oatly's vegan ice cream. - **Mobile Food Trucks:** The use of a vegan ice cream truck by Oatly demonstrates a disruptive innovation opportunity for the food truck industry to explore new markets and cater to the increasing demand for plant-based options. ### Where This Applies - **Frozen Dessert:** The introduction of Oatly Frozen could disrupt the traditional frozen dessert industry by providing a vegan alternative made from oats. - **Dairy:** The success of oat-based milk beverages and Oatly's vegan ice cream truck indicates a potential disruptive innovation opportunity for the dairy industry to diversify their product offerings. - **Food Truck:** Oatly's use of a vegan ice cream truck suggests a disruptive innovation opportunity for the food truck industry to tap into the growing demand for plant-based options and reach new customer segments. ## Related on Trend Hunter - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Dairy-Free Ice Cream Trucks](https://www.trendhunter.com/trends/dairy-deprogramming-zone.md) - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/nondairy-vanilla-bean-oat-frozen-dessert.md) - [Collaboration Oat Milk Desserts](https://www.trendhunter.com/trends/carvel-and-oatly.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md)