# Plant-Powered Frozen Desserts Salt & Straw's Vegandugelnce Series Shares Vegan Ice Cream Treats By Laura McQuarrie | Published 2020-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ice-cream-treats References: [vegnews](https://vegnews.com/2019/12/artisan-shop-salt-and-straw-celebrates-veganuary-with-five-vegan-ice-cream-flavors) & [saltandstraw](https://saltandstraw.com/pages/flavors) For January, a month sees people trying out plant-based diets for Veganuary, Salt & Straw is introducing a Vegandulgence [Series](https://www.trendhunter.com/trends/the-farmers-market-series) that's full of indulgent vegan ice cream treats to highlight the deliciousness of [non-dairy frozen desserts](https://www.trendhunter.com/trends/magnum-vegan-collection). In fact, Salt & Straw describes that "This isn’t just dairy-free ice cream—this is something you’ve never experienced before." The series includes a total of five flavors: Banana & Peanut Butter Tofu Pudding, Rocky Road with Aquafaba Marshmallows, Lemon Cheesecake Crumble, Sunflower Butter Cups and Toasted Oat Milk & Cookies, an [oat-based ice cream](https://www.trendhunter.com/trends/oatbased-frozen-dessert). Some of the standout ingredients in these non-dairy, entirely plant-based creations are white beans, cashew-based cheese and coconut yogurt. As well as being able to enjoy these plant-based treats in-store, Salt & Straw also sells take-home pints. Image Credit: [Salt & Straw](https://www.instagram.com/p/B66FHczjpKr/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Desserts:** The rise of plant-based diets has created a demand for innovative and indulgent non-dairy desserts. - **Vegan Ice Cream:** There is a growing trend towards vegan ice cream, creating new opportunities for delicious and cruelty-free frozen treats. - **Alternative Ingredients:** The use of unique ingredients like white beans, cashew-based cheese, and coconut yogurt in plant-based desserts opens up possibilities for creative and flavor-rich options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the demand for plant-based desserts by developing innovative and delicious non-dairy frozen treats. - **Frozen Dessert Manufacturing:** Frozen dessert manufacturers can explore the market for vegan ice cream and offer a range of plant-based options to cater to the growing demand. - **Alternative Protein Products:** Companies in the alternative protein industry could consider incorporating plant-based desserts into their product offerings, providing consumers with a wider variety of plant-based options. ## Related on Trend Hunter - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Dairy-Free Frozen Dessert Collections](https://www.trendhunter.com/trends/dairy-free-decadence-series.md) - [Upcycled Holiday Ice Creams](https://www.trendhunter.com/trends/salt-straws-holiday-series.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Vegetal Ice Cream Collections](https://www.trendhunter.com/trends/the-farmers-market-series.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md)