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# Vegan Ice Cream Pop-Ups
NadaMoo! Launched Experiential Vegan Ice Cream Pop-Ups Across the USA

By Grace Mahas | Published 2019-07-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ice-cream-popup
References: [vegnews](https://vegnews.com/2019/7/nadamoo-sets-off-on-a-vegan-ice-cream-tour) & [nadamoo](https://nadamoo.com/)

NadaMoo! will be launching a vegan ice cream pop-up display in multiple cities throughout the United States on July 19, 2019. The company will be giving away free scoops of its coconut milk-based ice cream products including 'Vanilla … ahhh,' 'Lotta Mint Chip,' 'Peach Cobbler,' and 'Birthday Cake Cookie Dough.'

The experiential pop-up event will include a photo booth, outdoor lounge area, and NadaMoo!'s ice cream tricycle rides. Max Haimowitz, NadaMoo! VP of Marketing, stated: "After seeing both local and national excitement around our NadaMoo! Scoop Shop, we decided to continue to spread the joy and bring our dairy-free ice cream on the road.”

This experiential vegan ice cream pop-up event is sure to create brand loyalty from customers while increasing the accessibility of vegan frozen dessert products.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 64% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Experiential Pop-up Events:** Creating immersive pop-up experiences can generate brand loyalty and increase customer engagement.
- **Vegan Food Industry:** The demand for vegan food products, such as vegan ice cream, continues to grow, creating opportunities for innovation and market expansion.
- **Dairy-free Alternatives:** Developing innovative and delicious dairy-free alternatives to traditional ice cream can cater to the increasing demand for vegan and lactose-free options.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can capitalize on the rising demand for vegan ice cream by offering innovative dairy-free options.
- **Hospitality and Events:** The hospitality and events industry can incorporate vegan ice cream pop-ups as a unique and engaging experience for customers.
- **Food Tech:** The food tech industry can drive disruptive innovation in the development of new plant-based ingredients and production methods for vegan ice cream.

## Related on Trend Hunter

- [Dairy-Free Cookie Dough Ice-Cream](https://www.trendhunter.com/trends/nadamoo.md)
- [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md)
- [Minty Vegan Frozen Desserts](https://www.trendhunter.com/trends/nadamoo-peppermint-bark.md)
- [Non-Dairy Dessert Tours](https://www.trendhunter.com/trends/ben-jerrys-creamy-dreamy-nondairy-tour.md)
- [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md)
- [Frozen Dairy-Free Bites](https://www.trendhunter.com/trends/dairy-free-bites.md)
- [Protein Ice Cream Pop-Ups](https://www.trendhunter.com/trends/scoop-shop-in-nyc.md)
- [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md)
- [Dairy-Free Fudge Pops](https://www.trendhunter.com/trends/dairyfree-fudge-pops.md)