# Conservation-Focused Frozen Desserts Vegan Ice Cream Brand Roar is on a Mission to Save Wild Cats By Laura McQuarrie | Published 2020-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ice-cream-brand References: [vegnews](https://vegnews.com/2020/2/united-kingdom-s-vegan-ice-cream-brand-roar-launches-to-save-wild-cats) & [roaricecream](https://roaricecream.com/) [Roar](https://www.trendhunter.com/trends/rare-breed-coffee) is a new vegan ice cream brand out of the UK that was created to help save endangered wild cats. Specifically, the brand will be supporting the conservation group Panthera and its [Tiger Forever Fund](https://www.trendhunter.com/trends/every-true-tiger-brands), which aims to increase the number of tigers by at least 50% over a decade. As there are only about 3,900 tigers in the wild, part of Panthera's mission is to monitor tiger populations and train anti-poaching teams. Roar is making its debut with [dessert-inspired flavors](https://www.trendhunter.com/trends/dairy-ice-cream-bars) like Coconut Mango Passion Fruit Oat Cookie and Hemp Seed Chocolate Brownie, which are touted as super-premium plant-based ice creams. The palm oil-free products are made with ingredients like coconut, hazelnut paste and UTZ Certified cocoa and feature generously sized pieces of cookies and brownies. Image Credit: Roar ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Conservation-focused Desserts:** Innovative and sustainable dessert products that raise awareness and support endangered animals and conservation efforts. - **Plant-based Super-premium Ice Creams:** High-quality, gourmet ice cream products made entirely from plant-based ingredients, featuring innovative and unique flavor combinations. - **Anti-poaching Solutions:** Technologies and strategies designed to prevent poaching and protect endangered animal populations, with potential applications in conservation and wildlife management. ### Who This Affects Most - **Food and Beverage:** Opportunities for brands to create innovative and sustainable dessert products that promote ethical and conservation-minded values. - **Plant-based Foods:** Growing demand for high-quality plant-based products, including ice cream and other desserts, as consumers seek healthier and environmentally responsible options. - **Wildlife Conservation:** Potential for technologies and solutions designed to prevent poaching and protect endangered animal populations, with applications in areas such as tourism, natural resource management and law enforcement. ## Related on Trend Hunter - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Coconut-Based Vegan Ice Creams](https://www.trendhunter.com/trends/yee-kwan.md) - [Animal-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/brave-robot-x-coolhaus.md) - [Plant-Based Ice Creams](https://www.trendhunter.com/trends/pols-ice-cream.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Coconut-Based Dessert Bowls](https://www.trendhunter.com/trends/ice-dream-bowls.md)