# Flower Extract Sweeteners 'Vegony' is a Vegan Honey Alternative Made with Plant & Flower Extracts By Laura McQuarrie | Published 2019-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-honey-alternative References: [candyindustry](https://www.candyindustry.com/articles/88507-the-top-10-products-were-excited-to-see-at-ism#1) & [vegablum.de](https://vegablum.de/online-shop/wonig-bio) Vegablum's 'Vegony' is a vegan honey alternative that is said to be indistinguishable from real honey. The alternative sweetener, created from plant and flower extracts, is offered in varieties like Vegablum Dandelion, Nettle, Marigold and Daisies. The product promises to be just as versatile as honey, as it can be used in [cooking, baking](https://www.trendhunter.com/trends/ingood-by-olga) and sweetening everything from salads and sauces to hot beverages. Appealing to the conscious consumer who avoids eating honey for ethical or environmental reasons, Vegony is packaged in glass containers with grass paper labels that are set in place with [vegan-friendly glue](https://www.trendhunter.com/trends/tayagel-modus). There are now countless [plant-based sweeteners](https://www.trendhunter.com/trends/soulsweet) on the market for consumers to choose from, ranging from some that are made with apples and dates to others that are entirely comprised of unexpected ingredients like sweet potatoes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Sweeteners:** The rise of plant-based sweeteners offers an opportunity for disruptive innovation in the food industry by providing alternatives to traditional sweeteners like honey. - **Vegan Alternatives:** The increasing demand for vegan alternatives presents a disruptive innovation opportunity for companies to create products that cater to ethical and environmental concerns. - **Eco-friendly Packaging:** The trend towards eco-friendly packaging, like glass containers and grass paper labels, creates an opportunity for disruptive innovation in the packaging industry by offering sustainable alternatives to traditional packaging materials. ### Where This Applies - **Food Industry:** The food industry can capitalize on the trend of plant-based sweeteners by developing new products and alternatives that cater to health-conscious and environmentally aware consumers. - **Vegan Food Industry:** The vegan food industry can leverage the demand for vegan alternatives by creating innovative products like Vegony that appeal to the growing number of conscious consumers. - **Packaging Industry:** The packaging industry can seize the opportunity of eco-friendly packaging trends by developing sustainable and environmentally friendly packaging solutions that align with consumer preferences. ## Related on Trend Hunter - [Plant-Based Honey Alternatives](https://www.trendhunter.com/trends/plant-based-honey.md) - [Vegan Honey Yogurts](https://www.trendhunter.com/trends/cashewmilk-yogurt.md) - [Vegan-Friendly Private Label Honeys](https://www.trendhunter.com/trends/vegan-ohney.md) - [Apple-Based Honey Alternatives](https://www.trendhunter.com/trends/langer-farms.md) - [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md) - [Sweet-Spicy Plant-Based Honeys](https://www.trendhunter.com/trends/mellody-plantbased-hot-honey-spicy-habanero.md) - [Bee-Free Hot Honey Sandwiches](https://www.trendhunter.com/trends/hot-honey-sando.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md)