# Vegan-Friendly Kids Meals McDonald's UK Has a Vegan Happy Meal That Contains a Tasty Veggie Wrap By Kalin Ned | Published 2019-03-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-happy-meals References: [designtaxi](https://designtaxi.com/news/403044/McDonald-s-Introduces-Its-First-Ever-Vegan-Friendly-Happy-Meal/) & [twitter](https://twitter.com/McDonaldsUK/status/1080796667513733120) Vegan Happy Meals have been the latest venture by select global branches of McDonald's. While in Sweden, the fast food establishment offers a [QSR](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) kid meal with a falafel, in the United Kingdom it is swapped for a health-focused veggie wrap. The treat boasts red pesto veggie goujon and shredded lettuce which have been wrapped in a toasted tortilla. The meal has been seasoned with tomato ketchup. In addition to its vegan Happy Meal, [McDonald's UK](https://www.trendhunter.com/trends/mcdonalds-mcplant) also replaced its 'Spicy Vegetable Deluxe' with 'The Spicy Veggie One.' Both restaurant endeavors were completed with the assistance of the Altrincham-based charity [The Vegetarian Society](https://www.trendhunter.com/trends/red-loon). This is a great example of how consumer preferences and their changing diet is promoting eco-conscious and cruelty-free decisions within the business environment. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Vegan Happy Meals:** McDonald's UK introduces a vegan Happy Meal option featuring a veggie wrap, showcasing the growing demand for plant-based fast food options. - **Health-focused Kids Meals:** Fast food restaurants are offering healthier alternatives like veggie wraps and falafel in kid meals, responding to the demand for nutritious options for children. - **Cruelty-free Business Practices:** Collaboration with vegetarian societies and charities highlights the shift towards cruelty-free decisions and eco-consciousness in the business landscape. ### Where This Applies - **Fast Food Industry:** Fast food chains are embracing vegan-friendly options like veggie wraps in response to the rise in demand for plant-based alternatives. - **Food Delivery Services:** Food delivery platforms and services have the opportunity to partner with fast food chains to expand the availability of vegan-friendly kids meals. - **Charitable Organizations:** Charities and vegetarian societies play a crucial role in guiding the fast food industry towards more environmentally friendly and cruelty-free practices. ## Related on Trend Hunter - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md) - [Vegan QSR Frozen Treats](https://www.trendhunter.com/trends/vegan-qsr-frozen-treats.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Eco Fast Food Meals](https://www.trendhunter.com/trends/cool-kids-meal.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Plant-Based Meatball Wraps](https://www.trendhunter.com/trends/vegan-meatball-wraps.md)