# Vegan QSR Kids Meals The McDonald's Sweden Vegan Happy Meal Comes with Falafels By Michael Hemsworth | Published 2019-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-happy-meal References: [brandeating](https://www.brandeating.com/2019/01/mcdonalds-first-vegan-happy-meal-appears-in-sweden.html) & [mcdonalds](https://www.mcdonalds.com/se/sv-se.html) Vegan food varieties are only growing in popularity amongst consumers worldwide who are opting for [plant-based diets](https://www.trendhunter.com/trends/veggy-kids) for health and/or environmental reasons, so the [McDonald's](https://www.trendhunter.com/trends/mcdonalds-vegan-scoop) Sweden vegan Happy Meal has been unveiled with this in mind. The new offering from the Swedish branch of the [QSR](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket) brand aims to offer kids a meat-free option that is delicious, savory and more nutritious for parents to appreciate. The meal includes the new McFalafel that is made with a blend of chickpeas and seasonings along with two choices of carrots, apples or small fries and a beverage of organic milk, apple juice, orange juice or a small soda. The McDonald's Sweden vegan Happy Meal comes as the brand's second vegan offering in the country after last year's McVegan sandwich. Image Credit: McDonald's Sweden ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Growing Veganism:** The rise in popularity of vegan diets presents opportunities for QSR brands to introduce more plant-based options for consumers. - **Sustainable Fast Food:** The introduction of a vegan Happy Meal demonstrates the potential for fast food chains to incorporate more sustainable and eco-friendly food options. - **Nutritious Kids Meals:** The inclusion of healthier options like carrots, apples, and organic milk in the vegan Happy Meal highlights the demand for more nutritious kids meals. ### Sectors Adopting This - **Fast Food:** Fast food chains can take advantage of the growing demand for vegan options by expanding their plant-based menu offerings. - **Food and Beverage:** The rise of veganism and the demand for healthier meals present opportunities for food and beverage companies to develop innovative and nutritious products. - **Children's Products:** The introduction of a vegan Happy Meal caters to the increasing demand for healthier and more sustainable options for children, opening up opportunities for companies in the children's products industry. ## Related on Trend Hunter - [Vegan-Certified QSR Frozen Desserts](https://www.trendhunter.com/trends/mcdonalds-vegan-scoop.md) - [Frozen Fruit QSR Treats](https://www.trendhunter.com/trends/mcfreezy.md) - [Eco Fast Food Meals](https://www.trendhunter.com/trends/cool-kids-meal.md) - [Vegan Chicken Menu Expansions](https://www.trendhunter.com/trends/ikea-4.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Fast-Food Oat Milk Alternatives](https://www.trendhunter.com/trends/milk-lab.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md)