# Meatless Ham Roasts Vegetarian Plus' Vegan Ham Roll is a Satisfying Seasonal Option By Laura McQuarrie | Published 2016-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ham References: [vegetarian-plus](http://vegetarian-plus.com/product/vegan-ham-roll/) Vegetarian Plus makes a wide variety of meatless food products, including everything from imitation chicken drumsticks to mock black pepper stakes, as well as seasonal favorites like [vegan ham](https://www.trendhunter.com/trends/phamacy). In terms of looks, the brand's Vegan Ham Roll is a convincing alternative to the real product. The product gets its form from a variety of interesting [plant-based ingredients](https://www.trendhunter.com/trends/grubby-and-symplicity), including red fermented rice, tapioca starch, raw cane sugar and soybean fiber. The flavorful product comes in a box that's meant to be kept frozen until it's ready to prepare with the included apricot plum glaze. The rise of plant-based eating has inspired the creation of two main types of food items: ones that celebrate fruits and vegetables in new ways or [ultra-realistic meat alternatives](https://www.trendhunter.com/trends/meaty-meat-pork-ish) that are cruelty-free. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Eating:** Opportunity for developing innovative food products that celebrate fruits and vegetables in new ways. - **Ultra-realistic Meat Alternatives:** Opportunity to create cruelty-free meat substitutes using innovative plant-based ingredients. ### Where This Applies - **Plant-based Food:** Opportunity for companies to develop and market a wide range of plant-based food products. - **Mock Meat:** Opportunity to cater to the growing demand for realistic meat alternatives with cruelty-free options. ## Related on Trend Hunter - [Plant-Powered Ham Slices](https://www.trendhunter.com/trends/ham-alternative.md) - [Meatless Duck Alternatives](https://www.trendhunter.com/trends/vegan-roast-duck.md) - [Plant-Based Roast Meat Alternatives](https://www.trendhunter.com/trends/compound-vegan-roast.md) - [Lamb-Free Easter Roasts](https://www.trendhunter.com/trends/no-lamb-roasting-joint.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Mycelium-Based Holiday Roasts](https://www.trendhunter.com/trends/mycelium-turkey-roast.md) - [Additive-Free Plant-Based Ham Slices](https://www.trendhunter.com/trends/heura-york-ham-style-slices.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Faux Meat Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausagey-rolls.md)