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# Afro-Specific Hair Products
Dizziak Offers Style-Specific and Vegan Hair Products

By Kalin Ned | Published 2018-04-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-hair-product
References: [highsnobiety](https://www.highsnobiety.com/p/dizziak-hair-conditioner/) & [dizziak](https://www.dizziak.com/shops/)

London-based beauty brand Dizziak boasts a line of vegan hair products that cater to afro hairdos. As both oily and dry hair require different recipes for shampoos and conditioners, so do specific hairstyles.

A former beauty writer, Loretta De Feo noticed a large gap in the market for Afro-specific hair products and she decided to provide a solution. The name Dizziak is derived from "aphrodisiac." The label surfaced from De Fao's personal hair-related struggles as a person of half-Nigerian and half-Italian descent.

Dizziak boasts vegan hair products with quinoa protein, babassu oil, coconut and argan oil, as well as Inca Inchi. Sure to "put love back onto [your] hair," Dizziak supports a cruelty-free practice.

Photo Credits: [Tom Oxley](https://www.instagram.com/TomOxley/)

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 41% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Afro-specific Hair Products:** The need for style-specific hair products for different hairstyles offers an opportunity for innovation in the beauty industry.
- **Vegan Hair Products:** The increasing demand for vegan hair products presents an opportunity for innovation in the beauty industry.
- **Natural Ingredients in Hair Products:** Consumers' growing awareness of ingredients used in hair products provides an opportunity for innovation in the beauty industry.

### Who This Affects Most

- **Beauty Industry:** The beauty industry can further explore the development of style-specific hair products for different hairstyles.
- **Vegan Industry:** The vegan industry can innovate and expand to meet the growing demand for vegan hair products.
- **Natural Ingredients Industry:** The use of natural and organic ingredients in hair products can be expanded and innovated to cater to consumers' increasing awareness.

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