# Vibrant Vegan Hair Dyes 'goodDYEyoung' is a Vegan Hair Color Line by Paramore's Lead Singer By Laura McQuarrie | Published 2016-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-hair-dye References: [allure](http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2016/03/hayley-williams-gooddyeyoung-hair-dye.html) & [gooddyeyoung](https://www.gooddyeyoung.com/password) 'goodDYEyoung' is the name of a new vegan hair dye line created by Hayley [Williams](https://www.trendhunter.com/trends/jd-williams), the lead singer of American rock band Paramore who is also known to sport wild hair colors herself. This has been a project of Williams' began about four years ago, but now the vibrant vegan and cruelty-free hair products are ready to be launched. While there hasn't been information released on the specific hair dye shades yet, Williams remarks: "Obviously I’m not going to put out anything that I don’t believe in or that I don’t wear myself." The release of the vegan hair dye line is arriving at a time where consumers are responding positively to companies in the beauty industry and beyond that are making an effort to consciously release [cruelty-free and plant-based products](https://www.trendhunter.com/trends/plantbased-haircare-formulation). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Vegan Hair Products:** The launch of 'goodDYEyoung' highlights the growing trend towards plant-based and cruelty-free hair products. - **Personalized Hair Dye:** Hayley Williams' emphasis on creating hair dyes that she herself wears suggests a potential trend towards personalized and unique hair colors. - **Sustainable Beauty:** The focus on vegan and cruelty-free hair dye reflects the overall trend towards sustainable beauty products and practices. ### Who This Affects Most - **Beauty:** The launch of 'goodDYEyoung' adds to the growing demand for plant-based and cruelty-free beauty products. - **Fashion:** Hayley Williams' vibrant and bold hair color choices could inspire a trend in avant-garde fashion statements. - **E-commerce:** The popularity of vegan and cruelty-free products creates opportunities for e-commerce platforms specializing in sustainable beauty and wellness products. ## Related on Trend Hunter - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Vegan Hair Extension Products](https://www.trendhunter.com/trends/vegan-hair-extension.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Vegan-Certified Pet Hair Products](https://www.trendhunter.com/trends/amore-pacific-1.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md)