# Online Vegan Grocery Stores GTFO It's Vegan is Making It Easy to Purchase Plant-Based Groceries By Laura McQuarrie | Published 2020-05-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-grocery-store References: [prnewswire](https://www.prnewswire.com/news-releases/gtfo-its-vegan-launches-a-progressive-online-vegan-grocery-store-301063441.html) & [gtfoitsvegan](http://www.gtfoitsvegan.com) At a time when visiting regular grocery stores can feel overwhelming and shelves are often empty, people are turning to online shopping—and [GTFO](https://www.trendhunter.com/trends/vegan-sashimi) It's [Vegan](https://www.trendhunter.com/trends/vegan-super-protein) is a new option for purchasing plant-based groceries. The online grocery store gets its name from the official company name, GreaTFOods It's Vegan, but it offers a punchier effect that appeals to a wider range of consumers. GTFO It's Vegan's intent is to introduce the "New Age Vegan" movement, which President Tanya Pierce describes as a movement to "appeal to all individuals, including those who may not be vegans today but are seeking to eat and live better, without sacrificing the enjoyment of eating a great meal." The web shop stocks everything from [vegan baked goods](https://www.trendhunter.com/trends/readytoeat-vegan-cookies) to cheese, seafood and dairy alternatives, plus plenty of snacks and pantry staples. Image Credit: GTFO It's Vegan ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Grocery Delivery:** Online vegan grocery stores like GTFO It's Vegan are meeting the demand for convenient plant-based food delivery in an age of overwhelming traditional grocery stores. - **New Age Vegan Movement:** GTFO It's Vegan is tapping into the New Age Vegan movement by offering a wide range of plant-based products that appeal to all individuals, regardless of their current dietary habits. - **Convenience of Online Shopping:** As consumers increasingly turn to online shopping, the rise of online vegan grocery stores provides a convenient option for purchasing plant-based groceries without the hassle of visiting physical stores. ### Where This Applies - **E-commerce:** The e-commerce industry has the opportunity to capitalize on the growing demand for online vegan grocery stores, creating new platforms and technologies to enhance the shopping experience. - **Plant-based Food:** The plant-based food industry can benefit from online vegan grocery stores like GTFO It's Vegan, as it opens up new distribution channels and reaches a wider audience of consumers. - **Meal Delivery Services:** Meal delivery services can incorporate plant-based options and partner with online vegan grocery stores to offer a seamless experience for customers seeking convenient, ready-to-cook plant-based meals. ## Related on Trend Hunter - [Vegan Sashimi Alternatives](https://www.trendhunter.com/trends/vegan-sashimi.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md) - [Online Organic Groceries Stores](https://www.trendhunter.com/trends/online-organic-groceries-store.md) - [Plant-Based Meat Delivery Services](https://www.trendhunter.com/trends/gooddot.md) - [Delicious Vegan Snacks](https://www.trendhunter.com/trends/delicious-vegan-snacks.md) - [Plant-Based Grocery Collections](https://www.trendhunter.com/trends/plantbased-grocery-collection.md) - [Prepackaged Vegan-Friendly Food Ranges](https://www.trendhunter.com/trends/the-happy-pear-food-products.md) - [Affordable Plant-Based Foods](https://www.trendhunter.com/trends/fresh-plant-based.md) - [Vegan-Friendly Frozen Foods](https://www.trendhunter.com/trends/garden-gourmet.md)