# Dedicated Vegan Grocery Aisles UK-Based Supermarket Chain 'Asda' Launched a Vegan Food Section By Grace Mahas | Published 2019-07-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-grocery-aisle References: [livekindly](https://www.livekindly.com/dedicated-vegan-section-arrives-asda-supermarkets/) & [groceries.asda](https://groceries.asda.com/dept/frozen-food/vegetarian-free-from/_/103589) [Asda](https://www.trendhunter.com/trends/redefine-meat-newmeat), one of the largest grocery chains in the UK, recently debuted a vegan grocery aisle in all its nationwide stores. The new, diet-specific section can be found in the store's frozen section with numerous products available including meatless sausages, cruelty-free frozen deserts, [bean-based burgers](https://www.trendhunter.com/trends/beyond-burger-jalapeo), and more. Asda's latest efforts to help consumers more easily and conveniently find plant-based foods at the grocery store is in line with research that states by 2030, over 15% of the UK will be eating a strictly plant-based diet. [Waitrose](https://www.trendhunter.com/trends/waitrose-plantliving-range), another UK supermarket giant, also debuted a vegan section in January 2018 and increased its plant-based range by over 50 new food products. The appetite for plant-based foods is continuing to grow globally thus necessitating more options for consumers. Image Credit: Instagram/@plant_based_demon ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Growing Demand for Plant-based Foods:** The increasing popularity of plant-based diets is driving the demand for dedicated vegan grocery aisles. - **Expansion of Vegan Food Sections in Supermarkets:** Supermarket chains like Asda and Waitrose are responding to the trend by introducing dedicated vegan food sections in their stores. - **Increasing Variety of Plant-based Products:** The growth of vegan grocery aisles presents an opportunity for companies to innovate and offer a wider range of plant-based food options. ### Industries Being Reshaped - **Grocery Retail:** Supermarket chains are transforming their store layouts to incorporate dedicated vegan grocery aisles. - **Plant-based Food Manufacturing:** The demand for vegan products is creating opportunities for plant-based food manufacturers to expand their product lines and supply chains. - **Food Retail Marketing and Advertising:** Marketing and advertising agencies specializing in the food retail industry can capitalize on the growing trend of dedicated vegan grocery aisles to offer targeted campaigns and strategies. ## Related on Trend Hunter - [Festive Vegan-Friendly Food Products](https://www.trendhunter.com/trends/tesco-vegan-christmas-range.md) - [Pioneering Plant-Based Supermarkets](https://www.trendhunter.com/trends/plantbased-supermarket.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Vegan In-House Wine Ranges](https://www.trendhunter.com/trends/vegan-wine-range.md) - [Plant-Based Retailer Expansions](https://www.trendhunter.com/trends/oddlygood-1.md)