# Plant-Based Ghee Alternatives Nutiva's Vegan Ghee is Made from a Coconut and Avocado Oil Blend By Laura McQuarrie | Published 2020-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-ghee References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4216-new-on-the-shelves) & [store.nutiva](https://store.nutiva.com/products/organic-vegan-ghee?variant=32048051191868) Ghee, a type of clarified butter is often used in Asian cooking, is known for its high smoke point and nutty flavor—and now there's Vegan Ghee from [Nutiva](https://www.trendhunter.com/trends/globally-inspired-sauces) that's plant-based and dairy-free. The [plant-based ghee alternative](https://www.trendhunter.com/trends/truffle-ghee) is made with steam-refined coconut oil, avocado oil, turmeric extract and ghee flavor, which comes from sunflower and fermented plants. The result is a vegan-friendly cooking oil that's not only organic and certified vegan but also Non-GMO Project verified and keto certified. Like traditional ghee, Nutiva's Vegan Ghee is perfect for cooking at high temperatures and it has the potential to be incorporated into a variety of baking recipes or even [enjoyed as a spread](https://www.trendhunter.com/trends/lurpak-plant-based). With its vegan-friendly formulas, Nutiva is helping to make a staple of Ayurvedic cooking available to a broader range of consumers. Image Credit: Nutiva ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Ghee Alternatives:** The trend towards plant-based diets and dairy-free alternatives presents an opportunity for companies to create innovative products like Nutiva's Vegan Ghee. - **High-temperature Cooking Oils:** Consumers are seeking cooking oils with high smoke points, presenting an opportunity for companies to create and market new high-temperature cooking oils. - **Certified Organic and Non-gmo Project Verified Products:** The growing demand for organic and non-GMO products presents an opportunity for companies to create and market products with these certifications, like Nutiva's Vegan Ghee. ### Industries Being Reshaped - **Food Production:** Food production industries can take advantage of the trend towards plant-based diets and create innovative, high-temperature cooking oils and dairy-free alternatives like Nutiva's Vegan Ghee. - **Health and Wellness:** A focus on health and wellness, including organic and non-GMO products, presents an opportunity for companies to create and market products, like Nutiva's Vegan Ghee, that meet these demands. - **Retail:** Retail industries can cater to the growing demand for plant-based, non-dairy, organic, and non-GMO products by stocking and promoting innovative products like Nutiva's Vegan Ghee. ## Related on Trend Hunter - [Plant-Based Butter Alternatives](https://www.trendhunter.com/trends/plantbased-butter-alternatives.md) - [Allergen-Free Butter Alternatives](https://www.trendhunter.com/trends/unbutter.md) - [Gourmet Clarified Butters](https://www.trendhunter.com/trends/clarified-butters.md) - [Coconut Oil Cream Cheeses](https://www.trendhunter.com/trends/vegan-cream-cheeses.md) - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Free-From Plant Butters](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter.md)