# Festive Vegan Fudges Sainsbury is Launching a New Range of Festively Flavored Vegan Fudges By Grace Mahas | Published 2019-08-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-fudges References: [veganfoodandliving](https://www.veganfoodandliving.com/a-new-range-of-festive-vegan-fudges-is-launching-in-sainsburys/) & [buttermilk](https://www.buttermilk.co.uk/?seceaegaeceafadcaweaceae) [Sainsbury](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar), the second largest chain of supermarkets in the United Kingdom, will soon be carrying a new range of festive vegan fudge. The launch is set to take place this fall -- just in time for the festive season. The festive vegan fudge will be produced by Cornish family company '[Buttermilk](https://www.trendhunter.com/trends/choccy-bars)' and is made traditionally by using a copper pan over an open flame for a rich and heavenly flavor profile. The line will include a variety of tasty flavors including chocolate-coated Caramel Sea Salt Honeycomb, [Dairy-Free Vanilla Fudge](https://www.trendhunter.com/trends/vanilla-fudge-flavor), and Dairy-Free Mince Pie Fudge. Director of Buttermilk, Tracy McDonnell Goad, stated: "We are so pleased to unveil a new range of fudge for people with food intolerances so nobody need miss out on a taste of Cornwall." This dairy-free fudge is a perfect, cruelty-free way to enjoy a flavorful treat this holiday season. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Festive Vegan Treats:** Increased demand for vegan holiday treats creates opportunities for plant-based dessert options. - **Artisanal Production:** Small-batch, traditionally-made vegan treats provide opportunities for local, specialized producers. - **Inclusive Product Lines:** Expanding product lines to include vegan and other specialty dietary options has the potential to increase customer loyalty and revenue. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for vegan treats by offering more plant-based options, highlighting locally-sourced ingredients, and emphasizing artisanal production methods. - **Retail:** Specialized retail stores offering vegan and other dietary restriction-friendly holiday treats have potential to attract new customers and increase overall revenue. - **Hospitality:** Restaurants, cafes, and hotels can differentiate themselves and capture new markets by offering vegan holiday treats that cater to a wider range of dietary needs and preferences. ## Related on Trend Hunter - [Gifting-Ready Fudge Ranges](https://www.trendhunter.com/trends/rolys-fudge.md) - [Vegan-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/moo-free-christmas-range.md) - [Festive Vegan-Friendly Food Products](https://www.trendhunter.com/trends/tesco-vegan-christmas-range.md) - [Vegan-Inclusive Festive Sweets](https://www.trendhunter.com/trends/vegan-festive-sweets.md) - [Festive Free-From Chocolates](https://www.trendhunter.com/trends/moo-free-christmas.md) - [Festive Free-From Chocolate Ranges](https://www.trendhunter.com/trends/new-moo-free-christmas-range.md) - [Festive Free-From Chocolate Products](https://www.trendhunter.com/trends/nomo-chocolate.md) - [Vegan-Friendly Frozen Dessert Products](https://www.trendhunter.com/trends/ice-cream-range.md) - [Vegan Christmas Ranges](https://www.trendhunter.com/trends/vegan-christmas-range.md)