# Oat Milk-Based Vegan Desserts Bruster’s Has Re-Launched Its Non-Dairy Vegan Frozen Dessert Line By Katherine Pendrill | Published 2022-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-frozen-dessert-line References: [qsrmagazine](https://www.qsrmagazine.com/news/brusters-re-launches-non-dairy-vegan-frozen-dessert-line) & [vegconomist](https://vegconomist.com/food-and-beverage/brusters-ice-cream-launches-vegan-line/)  [Bruster’s](https://www.trendhunter.com/trends/caramel-apple-crunch-ice-cream) Real Ice Cream is giving its non-dairy vegan frozen dessert line a second chance by relaunching the product with a new recipe that includes oat milk. The revamped version of Bruster’s non-dairy vegan frozen dessert line features 14 new frozen dessert flavor recipes, including classics like mint chocolate chip and exciting options like chocolate raspberry truffle. Each flavor is made with oat milk, which Bruster’s believes delivers a superior, creamier product that's much closer to dairy-based ice cream. As Bruster’s CEO Jim Sahene explains, "We were excited to initially launch our first non-dairy dessert with coconut milk; but today, our new oat milk option offers a superior taste and recipe. We know that many of our customers either follow a strict vegan lifestyle or deal with different dietary restrictions, and it is important for us to be able to offer them something wonderful." Image Credit: Bruster’s Real Ice Cream ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Oat Milk Desserts:** The introduction of oat milk as a vegan-friendly alternative to dairy milk in desserts creates an opportunity for companies to explore new flavors and offer a creamier product to consumers. - **Non-dairy Frozen Desserts:** The increased demand for non-dairy desserts presents an opportunity for companies to create and market new flavors that appeal to health-conscious and vegan customers. - **Vegan Dessert Options:** The rise in popularity of vegan diets means that companies should develop more vegan-friendly dessert options to cater to the growing demand for plant-based alternatives. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can incorporate oat milk into their dessert products to cater to vegan and health-conscious customers, and differentiate themselves from competitors. - **Plant-based Foods:** Plant-based food companies have an opportunity to expand their offerings to include vegan-friendly desserts, using oat milk as a dairy milk alternative to create a creamier product. - **Retail:** Retail companies can benefit from the demand for non-dairy and vegan desserts by stocking and promoting these products, and in doing so, attracting customers with different dietary needs. ## Related on Trend Hunter - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/oat-based-1.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Decadent Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/hagen-dazs-oat-milk.md) - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md) - [Oat-Based Frozen Desserts](https://www.trendhunter.com/trends/nondairy-vanilla-bean-oat-frozen-dessert.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md)