# Meatless Chicken Minces VFC's Vegan-Friendly Chicken Mince is Protein-Rich & Low in Saturated Fat By Laura McQuarrie | Published 2023-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-friendly-chicken-mince References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/vfc-first-to-market-chickn-mince/) & [vfcfoods](https://vfcfoods.com/)  Despite the widespread availability of plant-based beef and pork mince products, there's a noticeable gap in the market for vegan-friendly chicken mince, despite the array of other [plant-based poultry substitutes](https://www.trendhunter.com/trends/beyond-chicken-pieces) readily accessible. UK-based brand [VFC](https://www.trendhunter.com/trends/delicious-vegan-snacks) is filling this void with its newly launched Chick*n Mince. This plant-powered mince is a first-to-market product according to VFC and it boasts 31 grams of protein per 100 grams and 65% less saturated fat than conventional chicken mince. This versatile, nutritious meatless mince is ready to be used in all sorts of savory recipes, from comforting soups to fritters, salads, tacos and lasagnas. Chick*n Mince is one of two new products from VFC's new “naked” unbreaded vegan chicken range, which also brings [Chick*n Breasts](https://www.trendhunter.com/trends/plantbased-popcorn-chicken) to the frozen aisles of supermarkets. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 27% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Chicken Substitutes:** The market for vegan-friendly chicken mince is growing as consumers seek plant-powered alternatives to conventional chicken mince. - **Protein-rich Meat Alternatives:** Consumers are gravitating towards meatless options like VFC's Chick*n Mince with its impressive 31 grams of protein per 100 grams. - **Reduced Saturated Fat Products:** VFC's Chick*n Mince offers 65% less saturated fat than traditional chicken mince, catering to health-conscious consumers looking for nutritious alternatives. ### Sectors Adopting This - **Plant-based Food:** In the plant-based food industry, there is a demand for innovative chicken substitutes like VFC's Chick*n Mince. - **Meat Alternatives:** The meat alternatives industry can benefit from products like VFC's protein-rich Chick*n Mince, appealing to consumers seeking sustainable and healthier options. - **Frozen Food:** VFC's range of frozen vegan chicken products, including Chick*n Mince, tap into the growing market for convenient and plant-based frozen foods. ## Related on Trend Hunter - [Cuisine-Specific Plant-Based Minces](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Popcorn Chicken Bites](https://www.trendhunter.com/trends/plantbased-popcorn-chicken.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md)