# Vegan Menu Guides Taco Bell's Vegan Food Guide Shows Simple Ingredient Swaps By Laura McQuarrie | Published 2016-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-food-guide References: [vegnews](http://vegnews.com/articles/page.do?pageId=8592&catId=1) & [tacobell](https://www.tacobell.com/feed/how-to-eat-vegan) Knowing that many consumers are now embracing plant-based eating with vegetarian or flexitarian diets, [Taco Bell](https://www.trendhunter.com/trends/beyond-carne-asada-steak) created a vegan food guide for its menu. The 'How to Eat Vegan at Taco Bell' guide features a selection of nine customized cruelty-free menu options, which modify classic menu options with either ingredient additions or subtractions. For instance, the [Crunchwrap Supreme](https://www.trendhunter.com/trends/steak-queso-crunchwrap-sliders) can be made without seasoned beef, sour cream and nacho cheese and fortified with black beans. Just a few months earlier, Taco Bell released a guide on 'How to Eat Vegetarian and Meatless at Taco Bell,' which shows off a range of its [American Vegetarian Association](https://www.trendhunter.com/trends/nacho-fries-with-vegan-nacho-sauce)-certified food options. Now, vegans will also have peace of mind knowing that Taco Bell has expanded its AVA-certified list to include vegan ingredients. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Eating:** Disruptive innovation opportunity: Develop new vegan menu options and ingredient swaps for restaurants to cater to the growing demand for plant-based eating. - **Menu Customization:** Disruptive innovation opportunity: Create digital platforms or apps that allow customers to easily customize their food orders with vegan or vegetarian options at various restaurants. - **Certification Programs:** Disruptive innovation opportunity: Establish certification programs or standards for vegan and vegetarian food options in the food industry to ensure transparency and build consumer trust. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Develop plant-based alternatives to classic fast food items that are more sustainable and appeal to both vegetarians and vegans. - **Food Delivery:** Disruptive innovation opportunity: Create specialized delivery services that focus on providing vegan and vegetarian meal options from various restaurants, making it convenient for consumers to access plant-based food. - **Certification and Labeling:** Disruptive innovation opportunity: Develop technology solutions that enable easy and efficient certification and labeling of vegan and vegetarian food products, ensuring accurate information for consumers. ## Related on Trend Hunter - [Vegan-Friendly Tex-Mex Fries](https://www.trendhunter.com/trends/nacho-fries-with-vegan-nacho-sauce.md) - [Plant-Based Carne Asada](https://www.trendhunter.com/trends/beyond-carne-asada-steak.md) - [Plant-Based Beef Tacos](https://www.trendhunter.com/trends/mofaux-taco.md) - [Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/pea-and-soy-protein.md) - [Value-Minded Veggie QSR Meals](https://www.trendhunter.com/trends/veggie-buildyourowncravingsbox.md) - [Exclusive Vegetarian Taco Boxes](https://www.trendhunter.com/trends/veggie-chalupa-cravings-box.md) - [Fava Bean-Filled Taco Ingredients](https://www.trendhunter.com/trends/fava-taco-style-crumbles.md) - [Refreshed QSR Guacamoles](https://www.trendhunter.com/trends/allnew-guacamole.md) - [Vegan Chorizo QSR Proteins](https://www.trendhunter.com/trends/taco-del-mar.md)