# Candid Vegan Packaging This Vegan Food Delivery Service Reminds: "Keep Calm and Avoid Meat" By Laura McQuarrie | Published 2015-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-food-delivery References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/09/zelebra-vegan-food-delivery.html) & [zelebra.ua](http://zelebra.com.ua/) In order to make itself stand out as a [vegan food delivery service](https://www.trendhunter.com/trends/plantbased-dumpling), Zelebra sought out the Tough Slate Design agency for the creation of novel packaging. Beyond adopting a wholesome and all-natural look, the branding for the delivery service uses cheeky slogans like: "In green we trust," and "Keep calm and avoid meat." Elements like wood, plastic and cartons are branded with a striped pattern, which is suggestive of the slicing that is involved in preparing the [plant-based foods and drinks](https://www.trendhunter.com/trends/betterforyou-snack-packaging). Beyond playing up the natural colors of vibrant fruits and vegetables in its design, the packaging also makes use of deep purples and greens that remind of staples of a vegan diet such as eggplants, lettuce and kale. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Opportunity to develop packaging solutions that are environmentally sustainable and align with vegan values. - **Cheeky Branding:** Potential for brands to use humorous and bold slogans to create a unique and engaging brand identity. - **Natural Color Palette:** Chance to incorporate vibrant colors inspired by fruits and vegetables to create visually appealing packaging designs. ### Sectors Adopting This - **Food Delivery Service:** Opportunity for food delivery services to differentiate through innovative and eye-catching packaging designs that resonate with vegan customers. - **Design Agency:** Potential for design agencies to specialize in creating packaging solutions for vegan products, focusing on eco-friendly materials and playful branding. - **Eco-friendly Packaging Industry:** Growth prospects for companies in the eco-friendly packaging sector to cater to the increasing demand for sustainable packaging options among vegan businesses. ## Related on Trend Hunter - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Paper-Based Tray Packaging](https://www.trendhunter.com/trends/verday.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Earth-Inspired Special-Edition Tofu Packaging](https://www.trendhunter.com/trends/tofu-packaging.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)