# Bold Creamy Eyeshadows Pensils Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil By Kalin Ned | Published 2024-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-eyeshadow-pencil References: [cheekbonebeauty](https://www.cheekbonebeauty.com/products/fearless-eyeshadow)  Popular Indigenous-owned beauty brand [Cheekbone Beauty](https://www.trendhunter.com/trends/healing-lip-oil) boasts a bold vegan eyeshadow pencil known as 'Fearless Eyeshadow.' Promoted for its powerful pigmentation, the product is designed for easy application. Since it is vivid yet blendable, the versatility of the vegan eyeshadow pencil allows users to create either a defined or [smoky look](https://www.trendhunter.com/trends/beauty-bento), a natural flush or a bold pop of color. Cheekbone Beauty employs organic coconut as the hero ingredient in the Fearless Eyeshadow. Consumers may choose from a variety of shades and each color is named after elements of nature—from the electric royal blue of the CCobalt Blue and the "deep, lush green with a hint of blue" of the Green Turquoise to the shimmery champagne gold of Honey Calcite and the "reddish brown with a hint of purple" of the Plum. Additional shades include Seaform Green and Sky Blue. Image Credit: Cheekbone Beauty ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 76% | Activity: 92% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vegan Eyeshadow Pencils:** Fearless Eyeshadow is a vegan eyeshadow pencil with powerful pigmentation and easy application. - **Versatile Eyeshadow Looks:** The vegan eyeshadow pencil allows users to create defined or smoky looks, natural flushes, or bold pops of color. - **Nature-inspired Color Palette:** Each shade of Fearless Eyeshadow is named after elements of nature, offering a range from electric royal blue to shimmery champagne gold. ### Who This Affects Most - **Beauty and Cosmetics:** Fearless Eyeshadow represents innovative vegan eyeshadow pencils that deliver high pigmentation and easy application. - **Organic and Natural Products:** Cheekbone Beauty's use of organic coconut as a hero ingredient in Fearless Eyeshadow taps into the demand for natural and sustainable cosmetics. - **Indigenous-owned Brands:** Cheekbone Beauty's Indigenous-owned status and nature-inspired color palette differentiate their eyeshadow pencils in the beauty industry. ## Related on Trend Hunter - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)