# Vegan Artisan Easter Eggs Sainsbury’s Now Offers Vegan Easter Egg Chocolates by Buttermilk By Jana Pijak | Published 2019-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-easter-egg References: [veganfoodandliving](https://www.veganfoodandliving.com/sainsburys-is-selling-chocolate-orange-and-honeycomb-filled-vegan-easter-eggs/) & [buttermilk](https://www.buttermilk.co.uk) UK-based grocery chain [Sainsbury’s](https://www.trendhunter.com/trends/sainsburys-taste-the-difference-easter-products) is now offering vegan Easter egg chocolates that will will satisfy the sweet tooth of those with dietary restrictions. Made by British confection brand [Buttermilk](https://www.trendhunter.com/trends/choccy-bars), the vegan Easter eggs come in two indulgent flavors -- Chocolate Orange and Honeycomb. Each is made from a combination of rice flour, soy and cocoa butter ingredients that are an alternative to traditional dairy while creating a similar consistency. These creamy, handmade Easter egg treats are certified vegan and are meant to fulfill a gap in the festive chocolate market which can often lack dairy-free options. While Buttermilk's Honeycomb vegan milk chocolate is covered with white chocolate garnish, its [Chocolate Orange flavor](https://www.trendhunter.com/trends/orange-cream-filled-egg) is infused with sweet orange oil and boasts a bold kick of citrus. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Easter Egg Chocolates:** Developing alternative Easter egg chocolates that can cater to those with dietary restrictions. - **Dairy-free Options:** Increasing the availability of dairy-free chocolate options for festive occasions. - **Handmade Vegan Treats:** Focusing on creating artisan, handmade vegan treats for different occasions. ### Who This Affects Most - **Grocery Industry:** Investing in vegan chocolate options can be a differentiating factor in the grocery market. - **Confectionery Industry:** Confectioners can explore offering more dairy-free and vegan options to increase sales. - **Speciality Food Industry:** Producing artisan, handmade vegan treats can be an opportunity for speciality food businesses. ## Related on Trend Hunter - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Plant-Based Easter Chocolates](https://www.trendhunter.com/trends/moo-free-easter-eggs.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Oat Milk Creme Eggs](https://www.trendhunter.com/trends/chuckie-egg.md) - [Spiced Cherry Easter Chocolates](https://www.trendhunter.com/trends/aleppo-chilli-cherry-easter-egg.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Dairy-Free Viral Chocolate Eggs](https://www.trendhunter.com/trends/happi-pistachio-crunch-easter-egg.md)