# Vegan-Friendly Pizza Doughs The Domino's Vegan Dough is Being Trialled in the UK By Michael Hemsworth | Published 2020-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-dough References: [foodbev](https://www.foodbev.com/news/dominos-trialsfresh-hand-stretched-vegan-dough/) & [dominos](https://www.dominos.co.uk) The [Domino's](https://www.trendhunter.com/trends/vegemite) vegan dough is being trialled by the brand in the UK to help offer consumers with an alternative option when ordering a pizza for lunch or dinner. The [vegan pizza range](https://www.trendhunter.com/trends/plantbased-pizzas1) includes the Vegan Veggie Supreme and the Vegan Margherita, which have been in development for more than a year in order to make them as applicable for consumer preferences as possible. The hand-stretched dough will be trialled at 46 locations in the UK and will be priced the same as the non-vegan options to ensure accessibility. The Domino's vegan dough was spoken on by the chief developer of the dough Aman Prasher who said, "Our vegan offering has been a while coming because we’re determined to make sure it’s full of our iconic [Domino’s](https://www.trendhunter.com/trends/dominos-menu-items) flavor. We might not be first but we’re always the best – no compromises. Our dedicated pizza chefs are incredibly excited for our fans to try this new and improved latest dough as we believe we’ve nailed it. If they agree, and love it as much as we do, Domino’s will roll out nationwide. We’re now busy working on some toppings and sides – so watch this space!” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Pizza Offerings:** The introduction of vegan pizza options by a large chain like Domino's presents opportunities for other pizza chains to include vegan offerings on their menus. - **Alternative Dough Options:** The development of vegan-friendly pizza dough presents an opportunity for other pizza chains to offer alternative dough options, such as gluten-free or cauliflower crust, to cater to a wider range of dietary needs. - **Rise of Plant-based Food:** The growing popularity of vegan and plant-based diets presents opportunities for food companies to develop and market more plant-based food options, such as meat substitutes and dairy-free alternatives. ### Sectors Adopting This - **Fast Food Chain Restaurants:** Fast food chains have the opportunity to expand their customer base by introducing plant-based and alternative dietary options, such as vegan pizza or gluten-free crusts. - **Food Delivery Services:** As more consumers adopt plant-based and alternative diets, food delivery services can expand their offerings to include more vegan and gluten-free options. - **Food Manufacturing:** Food manufacturers can tap into the growing market of plant-based and alternative diets by developing more plant-based food products and meat substitutes. ## Related on Trend Hunter - [Accessible Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/papa-johns-and-la-vie.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Nutrition-Minded Pizzeria Items](https://www.trendhunter.com/trends/dominos-menu-items.md)