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# Ready-to-Eat Vegan Deviled Eggs
Deviled WunderEggs Launched to Simplify Seasonal Entertaining

By Laura McQuarrie | Published 2023-12-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-deviled-egg
References: [vegconomist](https://vegconomist.com/food-and-beverage/egg-alternatives/crafty-counter-fabalish-first-ever-vegan-deviled-eggs/) & [craftycounter](https://www.craftycounter.com/products/deviled-wundereggs)

![Ready-to-Eat Vegan Deviled Eggs](https://cdn.trendhunterstatic.com/thumbs/520/vegan-deviled-egg.jpeg)

[Crafty Counter](https://www.trendhunter.com/trends/eggless-salad) teamed up with chickpea expert [Fabalish](https://www.trendhunter.com/trends/soy-free-vegan-mayo) to debut the first-ever [ready-to-eat vegan deviled eggs](https://www.trendhunter.com/trends/the-gym-kitchen-hard-boiled-eggs), Deviled WunderEggs. This convenient, plant-based egg alternative integrates Fabalish Classic Vegan Mayo, which adds richness and creaminess to the innovative product.

To simplify entertaining over the holiday season, Deviled WunderEggs can be found in a tray with six hard-boiled "egg" whites and a sachet with pre-made deviled egg filling. In terms of taste, Crafty Counter says that the eggs are realistic in texture and mouthfeel, all the while offering nutritious benefits that rival real chicken eggs. Ingredient-wise, the plant-powered eggs are made from ingredients like coconut milk, agar agar (a vegan substitute for gelatin,) nutritional yeast, turmeric extract and sulfuric black salt.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 13% | Activity: 11% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Ready-to-eat Vegan Deviled Eggs:** Crafty Counter debuts the first-ever ready-to-eat vegan deviled eggs, offering a convenient plant-based alternative.
- **Plant-based Egg Alternatives:** Deviled WunderEggs provide a realistic texture and mouthfeel as a plant-based substitute for traditional chicken eggs.
- **Simplified Entertaining:** Deviled WunderEggs come in a tray with pre-made deviled egg filling, making it easier to entertain during the holiday season.

### Who This Affects Most

- **Plant-based Food:** The launch of Deviled WunderEggs adds to the growing market for plant-based alternatives, catering to the increasing demand for vegan options.
- **Food Packaging:** The tray packaging and sachet design of Deviled WunderEggs provides a convenient solution for ready-to-eat products, enhancing the consumer experience.
- **Health and Wellness:** With their nutritious ingredients and plant-powered benefits, Deviled WunderEggs tap into the health-conscious consumer trend, offering a healthier option for seasonal entertaining.

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