# Vegan Dessert Pastries Chef Holger Deh Debuts New Vegan Patisseries at 'Essentia' Pop-Up By Colin Smith | Published 2021-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-dessert-pastries References: [greenqueen.hk](https://www.greenqueen.com.hk/holger-deh-essentia/) & [essentiabyholgerdeh](https://www.essentiabyholgerdeh.com/)  Holger Deh is a German chef that debuted a new line of vegan dessert pastries under the brand 'Essentia' after retiring as head chef of the [Rosewood Hotel](https://www.trendhunter.com/trends/citrus-mead-vodka-seltzer) in Hong Kong. Essentia arose when Deh realized that [vegan patisserie items](https://www.trendhunter.com/trends/sweet-diplomacy-paris-box) are not very common and that health-conscious, plant-based sweets are not readily available in Hong Kong. The [Essentia Range](https://www.trendhunter.com/trends/ionized-alkaline) is a pop-up that will be available on Hong Kong Island for 3 months starting December. Chef Deh will serve his debut line of vegan patisserie dishes during this time. These dishes were created through a process of intricate experimentation, involving the sourcing of different plant-based ingredients to decide on the perfect combination. Deh has considered taste, texture, mouthfeel, and health-consciousness in this new line of vegan desserts. The result is a vast array of desserts that are 100% plant-based. Image Credit: Essentia, Holger Deh ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Desserts:** There is an increasing demand for plant-based desserts, with a high potential to integrate them into mainstream menus. - **Experimental Gastronomy:** Developing experimental flavors and ingredients can lead to new opportunities and market gaps, especially for those looking for unique and distinct gastronomy experiences. - **Home-made Vegan Pastries:** As veganism continues to grow in popularity, home-made vegan pastries are flourishing, and can improve health and nutrition through baking with innovative, plant-based ingredients. ### Where This Applies - **Food Industry:** The food industry needs to focus on developing more plant-based options as the number of consumers preferring vegan diets continues to grow. - **Hospitality Industry:** Hotels and catering companies could create unique gastronomic experiences by adding vegan desserts to their menus. - **Supermarkets:** Supermarkets and grocery stores need to increase their range of vegan pastries and desserts to meet the growing demand of vegan customers. ## Related on Trend Hunter - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Vegan-Friendly Dessert Bases](https://www.trendhunter.com/trends/comprital-pure-vegan.md) - [Plant-Based Pastry Courses](https://www.trendhunter.com/trends/plantbased-pastry-course.md) - [Five-Course Vegan Dinners](https://www.trendhunter.com/trends/alexis-gauthier.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Plant-Based Croissant Donuts](https://www.trendhunter.com/trends/vegan-cronut.md) - [Guilt-Free Vegan Cheesecakes](https://www.trendhunter.com/trends/culiraw.md) - [Vegan Caramel Desserts](https://www.trendhunter.com/trends/vegan-caramel-poinsettias.md) - [Plant-Based Dessert Hybrids](https://www.trendhunter.com/trends/plant-de-creme.md)