# Vegan Deli Meat Alternatives Wheaty's Offers Salami and Sauages That Contain No Animal Bi-Products By Jana Pijak | Published 2016-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-deli-meat References: [wheaty](http://www.wheaty.com/en/sortiment/pdv/) Wheaty's is a healthy snack brand that specializes in [vegan deli meat options](https://www.trendhunter.com/trends/plantbased-deli-meats) that taste almost as good as the real thing. Consisting of salami, smoked meat and sausage options, the brand's product range is tasty, health-conscious and most importantly free from animal bi-products -- making it ideal for those with vegetarian or vegan diet restrictions. In addition to vegan deli meats like traditional salamis, Wheaty's also offers more specialized meat alternatives like [spiced Chorizo sausages](https://www.trendhunter.com/trends/new-plantbased-sausage) and even poultry options that are infused with fresh bell pepper slices. Targeting a growing demographic of [vegan consumers](https://www.trendhunter.com/trends/vegchop), brands like Wheaty's prove that one doesn't have to sacrifice taste for nutrition, a theme behind the company's delicious meat alternatives that mimic the taste of deli favorites without the animal bi-products. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Deli Meat:** Opportunity to disrupt the traditional deli meat industry by offering plant-based alternatives that mimic the taste of real meat. - **Specialized Vegan Options:** Meeting the demand for specialized vegan options by offering alternatives like spiced Chorizo sausages and poultry infused with fresh bell pepper slices. - **Taste-driven Health Consciousness:** Catering to health-conscious consumers who value both taste and nutrition by providing vegan deli meats that are free from animal bi-products. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by capitalizing on the growing demand for plant-based meat alternatives. - **Natural and Organic:** The natural and organic industry can tap into the market of health-conscious consumers seeking vegan deli meat options that align with their dietary preferences. - **Specialty Foods:** Specialty food brands can expand their product offerings by introducing vegan deli meats to cater to the increasing number of vegan consumers. ## Related on Trend Hunter - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Vegan-Friendly Deli Ranges](https://www.trendhunter.com/trends/plantbased-mortadellas.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [Naturally Smoked Plant-Based Sausages](https://www.trendhunter.com/trends/vegami.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Plant-Based Dry-Cured Salami Snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks.md) - [Shelf-Stable Vegan Salamis](https://www.trendhunter.com/trends/vegan-deli-meats.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md)