# Vegan Cupcake Collections Baked by Melissa Launched Its First Range of Vegan Cupcakes By Laura McQuarrie | Published 2019-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cupcake References: [prnewswire](https://www.prnewswire.com/news-releases/baked-by-melissa-launches-companys-first-vegan-cupcake-collection-300912126.html) & [bakedbymelissa](http://www.bakedbymelissa.com) Baked by Melissa recently launched its first-ever vegan cupcake collection in response to consumer demand. As vegan baking requires staple ingredients like milk and eggs to be avoided, this collection shares innovative new recipes for cake, icing, stuffing and toppings that explore different ingredient combinations than the brand is accustomed to working with. In all, there are six decadent vegan cupcakes to enjoy, including varieties like Cookie Dough, Triple Chocolate Chip, Chocolate Vanilla Chip, Strawberry and Peanut Butter. One standout from the collection of cupcakes is the Superfood variety, which is assembled with a chia, spirulina and acai cake that's coated in beet icing and topped off with streusel prepared with sesame, sunflower seeds and cinnamon. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Baking:** The rise of veganism is shifting traditional baking towards alternative ingredients and creating opportunities for innovative vegan recipes. - **Plant-based Desserts:** The increasing demand for plant-based alternatives is driving the creation of new vegan dessert options with unique flavors and ingredients. - **Superfood Ingredients:** The incorporation of superfood ingredients like chia, acai, and spirulina into desserts shows a growing trend of health-conscious consumers seeking nutritious indulgences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can take advantage of the growing demand for vegan, plant-based options and create innovative products using alternative ingredients. - **Bakery:** Bakeries can expand their offerings to cater to vegan customers and experiment with unique flavors and ingredients in their new vegan recipes. - **Health and Wellness:** The trend towards incorporating superfood ingredients into desserts presents opportunities for the health and wellness industry to market nutritious indulgences to consumers. ## Related on Trend Hunter - [School-Friendly Vegan Sheet Cakes](https://www.trendhunter.com/trends/iced-cakes.md) - [Indulgent Plant-Powered Cupcakes](https://www.trendhunter.com/trends/mega-cupcakes.md) - [Vegan-Certified Doughnut Lines](https://www.trendhunter.com/trends/krispy-kreme-7.md) - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Candy Bar-Inspired Cupcakes](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake.md) - [Egg-Free Caramel Cupcakes](https://www.trendhunter.com/trends/mega-caramel-cupcakes.md) - [Vegan Ice Cream Cakes](https://www.trendhunter.com/trends/vegan-ice-cream-cakes.md) - [Plush Toy-Inspired Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md)