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# Plant-Based Croissant Donuts
Dominique Ansel Created the First Vegan Cronut for Sherwin-Williams

By Laura McQuarrie | Published 2023-09-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cronut
References: [vegnews](https://vegnews.com/2023/9/vegan-cronuts-dominique-ansel) & [instagram](https://www.instagram.com/p/Cxaq4fQOG7B/?img_index=1)

![Plant-Based Croissant Donuts](https://cdn.trendhunterstatic.com/thumbs/515/vegan-cronut.jpeg)

In 2013, the cultural impact of Dominique Ansel's Cronut was immediate and profound, sparking a wave of food hybrids and redefining culinary innovation—and now, the James Beard Award-winning French pastry chef is introducing the first-ever vegan Cronut. This limited-edition [croissant-donut hybrid](https://www.trendhunter.com/trends/dubai-chocolate-crookie) can be tasted at the [Dominique Ansel Bakery](https://www.trendhunter.com/trends/cronutr) in New York City for a short time, while supplies last, and it's unique for not just its recipe but also its color.

Ansel partnered with paint brand Sherwin-Williams to bring the vegan Cronut to life based on the chosen 2024 Color of the Year. Upward SW 6239 is a shade of blue that's recreated in dessert form with butterfly pea tea flower and rice pudding.

Although creating vegan desserts can be a challenge due to the way alternative ingredients perform, the limited-edition Cronut is as light, airy and flaky as ever.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 89% | Activity: 87% | Freshness: 18%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Vegan Dessert Trends:** The introduction of the first-ever vegan Cronut by Dominique Ansel sparks a wave of plant-based dessert hybrids.
- **Culinary Innovation:** Dominique Ansel's Cronut redefines culinary boundaries and inspires chefs to experiment with unique flavor combinations.
- **Colorful Food Creations:** The partnership between Dominique Ansel and Sherwin-Williams showcases the use of food as a canvas for artistic expression.

### Industries Being Reshaped

- **Bakery and Pastry:** The introduction of the vegan Cronut opens up new opportunities for bakeries and pastry shops to diversify their plant-based dessert offerings.
- **Food and Beverage:** The popularity of Cronuts and other innovative food hybrids creates a demand for unique and creative food and beverage experiences.
- **Art and Design:** The collaboration between Dominique Ansel and Sherwin-Williams highlights the intersection of food and art, presenting opportunities for artists and designers to explore food as a medium of expression.

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