# Multi-Functional Vegan Cosmetics This KVD Beauty Product Can Be Used in Three Ways By Kalin Ned | Published 2021-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cosmetics1 References: [ulta](https://www.ulta.com/p/super-pomade-vegan-eyeliner-shadow-brow-pigment-pimprod2018109?_requestid=4351012) For fans of vegan cosmetics and [multi-functional products](https://www.trendhunter.com/trends/effin-sculpt), the [KVD Beauty](https://www.trendhunter.com/trends/gel-eyeshadow) Super Pomade Vegan Eyeliner, Shadow & Brow Pigment brings the best of both worlds, answering to needs for convenience, as well as asks for ethical consumption. Described as a "one-pot wonder for [waterproof eyeliner, shadow, and brows](https://www.trendhunter.com/trends/brow-enhancer)," the KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment boasts a Kaolin Clay Blend as a key ingredient. These clays claim to create a creamy and comfortable texture, adding to the experience of the product. What is more, the KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment is offered in 17 colors—from more bright ones like Daffodil (vibrant yellow) and Magenta (vibrant pinkish-purple) to more subdued options like Auberinge (deep plum) and Taupe (medium-dark blonde). Image Credit: Ulta Beauty ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 40% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Vegan Cosmetics:** The trend of combining multiple makeup functions into one product for ethical consumption and convenience is growing. - **Kaolin Clay Blend:** The trend of using Kaolin Clay Blend as a key ingredient in cosmetics is increasing due to its ability to create a creamy and comfortable texture. - **Bright and Subdued Colors:** The trend of offering a variety of both bright and subdued colors in cosmetics is becoming more popular to cater to different customer preferences. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend of creating multi-functional vegan products with unique ingredients such as Kaolin Clay Blend. - **Natural Skincare:** The natural skincare industry can incorporate the trend of using Kaolin Clay Blend in their products to create a smooth and comfortable texture for customers. - **Fashion:** The fashion industry can utilize the trend of offering a variety of bright and subdued colors in cosmetics and incorporate it into their seasonal collections. ## Related on Trend Hunter - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Multi-Functional Makeup Products](https://www.trendhunter.com/trends/multifunctional-makeup-product.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Creamy Multitasking Lipsticks](https://www.trendhunter.com/trends/multitasking-lipstick.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md)