# Flexible Full-Coverage Concealers The SEA Power Flex Full Coverage Vegan Concealer is Comfortable By Laura McQuarrie | Published 2022-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-concealer References: [thezoereport](https://www.thezoereport.com/beauty/new-nars-foundation-best-new-makeup-products-february-2022) & [tartecosmetics](https://tartecosmetics.com/en_CA/power-flex-concealer-2440.html) [Tarte Cosmetics'](https://www.trendhunter.com/trends/creaseless-creamy-concealer) SEA Power Flex Full Coverage Vegan Concealer is described as "the yoga pants of concealer" thanks to its skin-loving features and the level of comfort and flexibility that it offers. The [full-coverage product](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) boasts powerful skin-caring ingredients and hydroflex technology that's designed to move with the skin to prevent caking and creasing. The plant-powered concealer delivers a natural matte finish that looks and feels like a second skin, plus it provides all-day hydration and other benefits thanks to hyaluronic acid, antioxidants, and brightening niacinamide. The smoothing and blurring product promises to conceal everything from [dark circles to blemishes](https://www.trendhunter.com/trends/storied-beauty), and it also works to improve the appearance of pores, fine lines and wrinkles over time. The waterproof and sweat-proof formula can be found within jumbo packaging for ease of application. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skin-loving Concealers:** Opportunities exist for developing full-coverage concealers with skin-caring ingredients and hydroflex technology that prevent caking and creasing. - **Flexible Full-coverage Cosmetics:** There is potential for developing flexible full-coverage cosmetics that move with the skin and provide all-day hydration. - **Natural Matte Finish Products:** Investment in developing natural matte finish products that deliver a second skin feel while concealing blemishes and improving the appearance of pores, fine lines, and wrinkles could disrupt the cosmetics industry. ### Who This Affects Most - **Cosmetics:** Cosmetics companies could benefit from developing skin-loving, flexible and full-coverage products that provide all-day hydration. - **Skincare:** Skincare companies could leverage the opportunity of developing plant-powered concealers that contain skin-caring ingredients like hyaluronic acid, antioxidants, and brightening niacinamide, ultimately improving the appearance of pores, fine lines, and wrinkles over time. - **Health and Wellness:** There is potential for crossover between the cosmetics and health and wellness industries by developing products that promote natural, healthy-looking skin with minimal environmental impact. ## Related on Trend Hunter - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Radiant Creamy Concealers](https://www.trendhunter.com/trends/creamy-concealers.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md)