# Indulgent Coconut Drinks Rebel Kitchen's Vegan Coconut Milk Drinks Take on Decadent Flavoring By Laura McQuarrie | Published 2015-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-coconut-milk References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2015/03/Slideshow_Dairy_alternatives_o.aspx?ID={6B80BC93-167F-4B52-B59C-BB9F50D10925}&cck=1) & [rebel-kitchenusa](http://rebel-kitchenusa.com/) Coffee and chocolate are weaknesses for just about everyone, which makes Rebel Kitchen's [dairy free vegan coconut milk](https://www.trendhunter.com/trends/strawberries-cream1)—or "mylk"—super tempting for vegans and omnivores alike. In addition to these indulgent flavors, health-conscious people will be drawn to the ultra pure ingredient list, which includes a base of filtered water, coconut milk and nectar from dates. In terms of flavoring, naturally, the [coffee version of the drink](https://www.trendhunter.com/trends/iced-coffee-range) includes coffee and the chocolate version is made with cacao. These simplicity of the mylk drinks help them to fall into many categories that will make health nuts super happy, such as being non-GMO, gluten-free, vegan, kosher, organic and nut-free. Additionally, there are [no refined sugars, preservatives or stabilizers](https://www.trendhunter.com/trends/malk-organics-products) to be found in this coconut-based dairy-free vegan drink. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Indulgent Coconut Drinks:** Disruptive innovation opportunity: Creating indulgent, dairy-free coconut drinks with clean ingredient lists to cater to health-conscious consumers. - **Vegan Milk Alternatives:** Disruptive innovation opportunity: Developing innovative and delicious plant-based milk alternatives to meet the needs of vegans and individuals seeking dairy-free options. - **Clean Label Products:** Disruptive innovation opportunity: Creating clean label products with no artificial additives or preservatives to appeal to consumers seeking healthier and more natural options. ### Who This Affects Most - **Plant-based Food and Beverages:** Disruptive innovation opportunity: Exploring the plant-based food and beverage market and developing innovative products to cater to the growing demand for vegan and dairy-free alternatives. - **Health and Wellness:** Disruptive innovation opportunity: Expanding offerings in the health and wellness industry by providing nutritious and clean label options for consumers seeking healthier beverage choices. - **Natural and Organic Food:** Disruptive innovation opportunity: Tapping into the natural and organic food industry by offering clean label coconut drinks that align with consumer preferences for clean and pure ingredients. ## Related on Trend Hunter - [Barista-Quality Coconut Milks](https://www.trendhunter.com/trends/milk-alternative-wicked-kitchen.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Coffee-Focused Coconut Milks](https://www.trendhunter.com/trends/rude-health-barista-coconut.md) - [Indulgent Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/malk-shake.md) - [Nutritious Dairy-Free Coconut Drinks](https://www.trendhunter.com/trends/vita-coco-treats.md) - [Vegan Coconut Cream Liqueurs](https://www.trendhunter.com/trends/creamy-creation-coconut-cream.md) - [Plant-Based Coffee-Ready Milks](https://www.trendhunter.com/trends/the-coconut-collab-mlk.md) - [Coconut Milk Cocktails](https://www.trendhunter.com/trends/cocktail-43-coco-milk.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md)