# Gut-Boosting Chocolate Bars Norti Nutrition's Naturally Vegan Chocolate Bars Focus on Gut Health By Laura McQuarrie | Published 2019-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-chocolate-bars References: [prnewswire](https://www.prnewswire.com/news-releases/australian-health-food-company-norti-nutrition-expands-in-the-us-market-300849562.html) & [nortinutrition](https://www.nortinutrition.com/) Norti Nutrition, an Australian health food company that was founded four years ago, is now making its way to the United States, introducing consumers to keto-friendly and naturally vegan chocolate bars with a special focus on nourishing the gut. The company offers bars that are simple and their minimalist approach to ingredients results in allergy-friendly options that are free from fillers and artificial sweeteners—in their place, Norti favors naturally derived xylitol from birch bark and monk fruit juice. To help maintain gut health, Norti packs its bars with [prebiotics, probiotics and digestive enzymes](https://www.trendhunter.com/trends/gutzy). The guilt-free chocolate bars that are being introduced to the US market include the [protein-rich, sugar-free](https://www.trendhunter.com/trends/chocotein) Norti Performance Bar, the Norti Low Carb Bar and the all-new [Norti Monster Bites for kids](https://www.trendhunter.com/trends/funcho-kids). Each of these snacks shares the appeal of junk food in a healthy package. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gut-health Focus:** Opportunity for companies to develop gut-boosting products and foods that promote digestive health. - **Minimalist Ingredients:** Innovation in creating allergy-friendly options with simple, natural ingredients and without fillers or artificial sweeteners. - **Probiotic Snacks:** Growing market for snack products enriched with prebiotics, probiotics, and digestive enzymes for overall gut health. ### Where This Applies - **Health Food:** Opportunities for health food companies to create and market gut-friendly products that cater to the growing demand for natural, nutritious snacks. - **Vegan Food:** Disruptive innovation potential in the vegan food industry by offering vegan chocolate bars that focus on gut nourishment. - **Keto-friendly Foods:** Opportunities for companies to develop keto-friendly snacks and bars with a focus on gut health and ingredients that align with ketogenic diet principles. ## Related on Trend Hunter - [Gut-Friendly Dark Chocolates](https://www.trendhunter.com/trends/dirty-gut.md) - [Gut-Healthy Prebiotic Bars](https://www.trendhunter.com/trends/prebiotic-bars.md) - [High-Protein Gut Desserts](https://www.trendhunter.com/trends/high-protein-gut-dessert.md) - [Gut-Friendly Functional Chocolates](https://www.trendhunter.com/trends/meiji-chocolate.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Chocolatey Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/dark-chocolate-brownie-crunch.md) - [Mood-Boosting Chocolate Probiotics](https://www.trendhunter.com/trends/mindable-1714.md) - [Candy-Inspired Probiotic Snacks](https://www.trendhunter.com/trends/belliwelli-crunchy-peanut-butter-chocolate.md) - [Plant-Based Candy Bars](https://www.trendhunter.com/trends/harken-sweets.md)