# British-Inspired Vegan Candies Swizzles Launched a Vegan Chew Bar Range Inspired by Desserts By Grace Mahas | Published 2020-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-chew-bar References: [veganfoodandliving](https://www.veganfoodandliving.com/news/swizzles-launches-new-chew-bar-range-inspired-by-british-desserts/) Confectionary brand [Swizzles](https://www.trendhunter.com/trends/swizzles) recently announced the launch of a new vegan chew bar range that pays homage to classic British desserts. The new line is dubbed the Great British Puds and boasts a range of sweet-inspired flavors including Sticky Toffee Pudding, tangy Lemon Meringue, fruity Rhubarb Crumble, and zingy Apple Pie & Custard. Each package boasts a bright and cheery design that embodies youthful indulgences. The Swizzles Great British Puds are now available to purchase at select retailers including [Morrisons](https://www.trendhunter.com/trends/premier-foods-products), ASDA, Spar, Premier, and [Best-one](https://www.trendhunter.com/trends/sides-coffee), among others, with a suggested retail price of £1.29 per bag. Consumers can also order the delicious new vegan chew bar range online. Image Credit: Vegan Food and Living, Swizzles ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Chew Bar Range:** Opportunity for confectionary companies to tap into the growing demand for vegan-friendly candy. - **British-inspired Dessert Flavors:** Innovation opportunity to create unique dessert-inspired flavors in the confectionary industry. - **Youthful Indulgence Packaging:** Potential for companies to capture the attention of younger consumers through vibrant and playful packaging designs. ### Who This Affects Most - **Confectionary:** The confectionary industry can embrace vegan alternatives to cater to a wider customer base. - **Retail:** Retailers should consider stocking vegan-friendly candy options to meet the growing demand for plant-based products. - **E-commerce:** Opportunity for online retailers to offer the new vegan chew bar range and cater to the convenience-seeking customers. ## Related on Trend Hunter - [Holiday-Themed Cartoon Candies](https://www.trendhunter.com/trends/minions-very-berry-chew-bars.md) - [Expansive Vegan Candy Campaigns](https://www.trendhunter.com/trends/swizzels-campaign.md) - [Classic Confection-Inspired Chocolates](https://www.trendhunter.com/trends/choccy-bars.md) - [Veganized Candy Bars](https://www.trendhunter.com/trends/vegan-candy-bar.md) - [Anniversary Candy Bars](https://www.trendhunter.com/trends/tropical-chew-bar.md) - [Dessert-Inspired Vodka Liqueurs](https://www.trendhunter.com/trends/real-english-drinks-distillery.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Vegan-Friendly Candy Chews](https://www.trendhunter.com/trends/fruittella-chews.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md)