# Protein-Rich Vegan Cheeseburgers MorningStar Farms Created a Nourishing Plant-Based 'Cheezeburger' By Laura McQuarrie | Published 2019-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cheeseburger References: [prnewswire](https://www.prnewswire.com/news-releases/morningstar-farms-announces-100-percent-plant-based-commitment-introduces-vegan-cheezeburger-300805296.html) & [morningstarfarms](https://www.morningstarfarms.com/products/msf-veggie-burgers-cheese.html) Vegan cheeseburgers are becoming easier to find and order at various restaurants that are now committing to offering a wider variety of plant-based options and [MorningStar Farms](https://www.trendhunter.com/trends/morningstar-farms-chikn-fries) is now introducing a convenient option for at-home enjoyment. The all-new MorningStar Farms Cheezeburger takes the form of a meat-like patty that's packed with [cheddar-style cheese](https://www.trendhunter.com/trends/supreme-cheddarton) for a product that can easily be grilled and enjoyed for a texture-rich eating experience. The dairy-free, meat-free patty is packed with [plant-based protein](https://www.trendhunter.com/trends/impossible-meal-makers)—23 grams per serving—and is set to be launched at Expo West this month. By the year 2021, all MorningStar Farms products will be 100% plant-based, with about half of the brand's products already reflecting this commitment to the health of people and the planet. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Increasing Demand for Vegan Cheeseburgers:** Opportunity for restaurants to expand their plant-based menu options and cater to the growing vegan market. - **Convenience of At-home Plant-based Options:** Opportunity for food companies to develop and market convenient plant-based products for consumers to enjoy at home. - **Rise of Protein-rich Plant-based Patties:** Opportunity for food companies to innovate and create high-protein plant-based alternatives to meat products. ### Who This Affects Most - **Food Service Industry:** Restaurants and food chains have the opportunity to tap into the growing demand for vegan cheeseburgers by offering plant-based options on their menus. - **Food Manufacturing Industry:** Food companies can develop and produce a wide range of plant-based products, including vegan cheeseburgers, to meet the needs of health-conscious consumers. - **Health and Wellness Industry:** Companies in the health and wellness industry can capitalize on the trend by offering plant-based nutritional supplements and meal replacements to support a protein-rich plant-based diet. ## Related on Trend Hunter - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Cheesy Plant-Based Burgers](https://www.trendhunter.com/trends/mr-royale-with-cheese.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md)