# Vegan Cheese Wheels Mr. & Mrs. Watson Created a Gouda-Style Cheese Wheel from Fava Beans By Laura McQuarrie | Published 2022-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cheese-wheels References: [vegnews](https://vegnews.com/2022/5/mr-mrs-watson-vegan-gouda-wheel) & [watsonsfood](https://watsonsfood.com/)  Amsterdam's Mr. & Mrs. Watson is launching a first-of-its-kind vegan cheese wheel made from fava beans, which are fermented in the same way as traditional dairy cheese. The plant-powered cheese wheel is packed with protein, thanks to its main ingredient, and the product fills a void in the market for [nutritious vegan cheese options](https://www.trendhunter.com/trends/supreme-cheddarton) made with traditional techniques. The making of the [gouda-style cheese](https://www.trendhunter.com/trends/jay-joy-albert) begins with plant milk produced by locally grown fava beans, which are then fermented using live cultures. The liquid is then poured into traditional cheese molds, tapping into a centuries-old Dutch craft. After raising €700,000 ($737,000 USD) in its first seed funding round, Mr. & Mrs. Watson are launching a second seed funding round to launch the vegan cheese wheels in Dutch supermarkets and specialty stores later this year. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fava Bean-based Vegan Cheese:** The production of vegan cheese from fava beans fermented with live cultures presents an opportunity to disrupt the dairy and plant-based cheese industries. - **Traditional Techniques for Vegan Cheese:** Vegan cheese made using traditional techniques, such as pouring the fermented liquid into molds, is a trend disrupting the vegan cheese industry. - **Nutritious Vegan Cheese Options:** The demand for nutritious vegan cheese options is a trend that provides opportunities for disruption in the plant-based food industry. ### Where This Applies - **Dairy Industry:** The rise of fava bean-based vegan cheese alternatives creates a disruptive innovation opportunity for companies in the dairy industry to explore new plant-based products. - **Plant-based Cheese Industry:** The use of traditional cheese-making techniques for plant-based cheese production presents an innovative opportunity for companies in the plant-based cheese industry. - **Specialty Food Industry:** The introduction of a unique and nutritious vegan cheese made from fava beans presents an opportunity for companies in the specialty food industry to market and sell this new product to consumers. ## Related on Trend Hunter - [Exceptional Plant-Based Cheeses](https://www.trendhunter.com/trends/julienne-bruno-vegan-cheeses.md) - [Snackable Vegan Cheese Wheels](https://www.trendhunter.com/trends/vegan-babybel.md) - [Real Smoked Cheese Wheels](https://www.trendhunter.com/trends/real-smoked-cheese-wheels.md) - [Fermented Alt Cheeses](https://www.trendhunter.com/trends/vacka.md) - [Handmade Cashew-Based Cheeses](https://www.trendhunter.com/trends/vegan-cheese-brand.md) - [Future-Facing Dairy-Free Cheeses](https://www.trendhunter.com/trends/those-vegan-cowboys.md) - [Watermelon Seed-Based Cheese](https://www.trendhunter.com/trends/katharos.md) - [Plant Milk-Based Cheese Products](https://www.trendhunter.com/trends/vevan-uncreamcheese.md) - [Cowless Pizzeria Cheeses](https://www.trendhunter.com/trends/new-cultures-vegan-cheese.md)