# Smoky Vegan Pizzas The White Rabbit Co.'s Vegan Cheese Pizza is Subtly Smoky By Laura McQuarrie | Published 2017-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cheese-pizza References: [whiterabbitpizza](http://www.whiterabbitpizza.co.uk/pizzas/smokinvegan/) & [sainsburys](http://www.sainsburys.co.uk/shop/gb/groceries/the-white-rabbit-co-gluten-free-smokin-vegan-cheese--pepper---olive-pizza-410g) The White Rabbit Pizza Co. recently launched its smoky vegan cheese pizza at [Sainsbury's](https://www.trendhunter.com/trends/chickn-pesto-calzone) supermarkets across the UK, introducing consumers to what it calls "dairy-free decadence." This is significant because Sainsbury's is the second largest chain of supermarkets in the UK and the vegan pizza can now be found in the store's refrigerated section. On top of being free from dairy, the vegan pizza is also gluten-free and organic. On top of its gluten-free pizza crust base, The White Rabbit Pizza Co. dresses The Stonebaked Smokin' Vegan pizza with peppers, olives and a "subtly smoky vegan cheese." Although The White Rabbit Pizza Co. is a non-vegan company, it offers a range of other pizza varieties like [Edgy Veggie](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead) and [Viva La Vegan](https://www.trendhunter.com/trends/viva-feast) that cater to vegetarians, celiacs and others with specific diets or food preferences. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 18% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegan Pizza Trend:** The increasing popularity of vegan diets is driving demand for vegan pizza options with unique flavors like smoky vegan cheese. - **Gluten-free Trend:** Gluten-free options like The White Rabbit Pizza Co.'s pizza are becoming more prevalent to cater to people with celiac disease or gluten intolerance. - **Organic Food Trend:** Consumers are increasingly seeking out organic food options like The White Rabbit Pizza Co.'s pizza. ### Where This Applies - **Food Industry:** The food industry can innovate by offering more options for people with specific diets like vegan and gluten-free options with unique flavors. - **Supermarkets Industry:** Supermarkets can capitalize on trends by incorporating more organic and alternative diet options in their stores to appeal to a wider range of consumers. - **Dairy Alternatives Industry:** Innovative companies can capitalize on the popularity of vegan diets by creating unique and tasty vegan cheese alternatives for pizza and other food products. ## Related on Trend Hunter - [Premium Plant-Based Calzones](https://www.trendhunter.com/trends/chickn-pesto-calzone.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md) - [Vegan QSR Pizza Options](https://www.trendhunter.com/trends/pepperonnay.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md)