# Elevated Cheese Branding THELIVINGFOOD's Vegan Cheese Packaging Features Imperfect Geometry By Mary Van Puymbroeck | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-cheese-packaging References: [behance.net](https://www.behance.net/gallery/54765715/THELIVINGFOOD) & [bpando.org](http://bpando.org/2017/07/12/packaging-living-food/) Barcelona-based bio-vegan store, 'THELIVINGFOOD,' redesigned its vegan cheese packaging with the help of 'Francesc Moret Studio.' This packaging concept portrays a conscientious, honest and natural brand identity by using imperfect geometry to distinguish each of the nine cheeses in THELIVINGFOOD's [vegan cheese line](https://www.trendhunter.com/trends/jay-joy-albert). The brand focuses on three main concepts that needed to be reflected in its packaging -- honesty, cruelty-free and quality. To deliver this, Francesc Moret Studio used a sophisticated [color palette, elegant typography](https://www.trendhunter.com/trends/fruit-bliss) and organic lines. Each style of cheese has its own imperfectly geometric silhouette to establish an individual visual identity. The packaging is eye-catching, raw and sophisticated and features a color palette that compliments the product. As a whole, this vegan cheese packaging portrays an aspirational image that elevates the product to a gift-worthy status. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 51% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Using imperfect geometry and organic lines in packaging design can convey a brand's commitment to sustainability. - **Personalized Visual Identity:** Creating individual visual identities for different product styles can enhance brand recognition and consumer engagement. - **Aspirational Branding:** Designing packaging that portrays an aspirational image elevates the product's perceived value and appeal. ### Who This Affects Most - **Food Packaging:** The use of sophisticated color palettes and elegant typography in food packaging can differentiate brands and attract consumers. - **Vegan Food:** Designing visually appealing packaging for vegan products can help attract both vegans and non-vegans interested in exploring plant-based options. - **Sustainable Products:** Brands that prioritize sustainability can benefit from using packaging designs that reflect their eco-conscious values, appealing to environmentally conscious consumers. ## Related on Trend Hunter - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Refined Vegan Cheese Products](https://www.trendhunter.com/trends/sheese.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)