# Vegan Canned Tunas BettaFish's Tu-Nah is Plant-Powered and Protein-Packed By Laura McQuarrie | Published 2023-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-canned-tuna References: [greenqueen.hk](https://www.greenqueen.com.hk/bettafish-vegan-canned-tuna-conservation/) & [instagram](https://www.instagram.com/p/CtOUP7Rte8c/)  Berlin-based startup BettaFish is preparing to launch the Tu-Nah can as a new vegan canned tuna product. This new product was created in collaboration with food technologists and chefs and it is packed with protein and free from soy and wheat. This [plant-based tuna alternative](https://www.trendhunter.com/trends/plantbased-fish-product) will support marine life, all the while offering a convenient way for consumers to prepare nourishing sandwiches, salads and more. For World Ocean Day, BettaFish unveiled its latest sustainability data, showing how its [vegan seafood alternatives](https://www.trendhunter.com/trends/vegan-seafood-options) have prevented 122 tons of tuna and 124 tons of bycatch from being consumed since its launch in 2021. And with the upcoming release of the brand's [plant-based canned tuna alternative](https://www.trendhunter.com/trends/cap-vegetal), its impact will continue. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 31% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Seafood Alternatives:** BettaFish's Tu-Nah product is a disruptive innovation opportunity within the plant-based seafood alternative trend, meeting rising consumer demand for eco-sustainable, health-conscious options. - **Protein-packed Vegan Products:** The Tu-Nah can also aligns with the protein-packed vegan products trend, addressing growing consumer interest in plant-based protein options as a healthier and environmentally-friendly alternative to meat and fish. - **Sustainable Food Options:** BettaFish's commitment to sustainability and ocean conservation can be seen as a disruptive innovation opportunity within the sustainable food options trend, catering to environmentally conscious consumers looking for eco-friendly food options. ### Where This Applies - **Plant-based Food Industry:** BettaFish's Tu-Nah product is a disruptive innovation opportunity within the plant-based food industry, addressing the growing demand for vegan seafood alternatives as an ethical and healthy choice over animal-based products. - **Health Food Industry:** The Tu-Nah can also aligns with the health food industry trend, tapping into the growing market for protein-packed and nutrient-dense plant-based products. - **Sustainable Food Industry:** BettaFish's focus on sustainability and vegan seafood alternatives can be seen as a disruptive innovation opportunity within the sustainable food industry, catering to eco-conscious shoppers looking for ethically and environmentally responsible food options. ## Related on Trend Hunter - [Plant-Based Tuna Spreads](https://www.trendhunter.com/trends/tunah.md) - [Canned Vegan Tunas](https://www.trendhunter.com/trends/canned-vegan-tuna.md) - [Vegan-Friendly Tuna Sandwiches](https://www.trendhunter.com/trends/plantbased-tuna-sandwiches.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Plant-Based Tuna Products](https://www.trendhunter.com/trends/franklin-farms-plantbased-tuna.md) - [Meatless Tuna Alternatives](https://www.trendhunter.com/trends/vegtoona.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/seed-to-surf.md)