# Cruelty-Free Vegan Candles MCM Unveiled its Vegan Candle with a 35-40-Hour Burn Time By Elena Rahman | Published 2022-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-candle References: [happi](https://www.happi.com/contents/view_breaking-news/2022-01-12/mcm-introduces-vegan-candle-and-reed-diffuser--434346/) & [mcmworldwide](https://www.mcmworldwide.com/)  [MCM's](https://www.trendhunter.com/trends/mcm-crush) new vegan candle is made with cruelty-free wax. It boasts a luxurious design and creates a unique and transportive relaxation experience in any home. The MCM vegan candle offers 35-40 hours of burn time. This marks the beginning of the German luxury fashion house's [home fragrance collection](https://www.trendhunter.com/trends/home-fragrance-1). MCM's new line boasts reimagined scents ancillary to its recently launched eau de parfum. Thus far, the collection features the MCM vegan candle and a reed diffuser. Both items offer luxurious fragrances for the home, ideal for fostering a relaxing atmosphere. The new candle and diffuser pay homage to the fashion house's iconic [Cognac Visetos](https://www.trendhunter.com/trends/cognac-boutique) logo pattern through their designs. In addition, the scents boast a floral woody aroma with hints of raspberry and jasmine. Image Credit: MCM ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 26% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Luxury Vegan Home Fragrances:** The rise of veganism and sustainability has opened up a market for luxury home fragrance products with cruelty-free and eco-friendly ingredients. - **Reimagined Scented Products:** More companies are introducing revamped scents and innovative fragrance combinations for their home fragrance collections, appealing to consumers who seek unique and transportive relaxation experiences at home. - **Cognac Visetos-inspired Designs:** Adopting iconic brand logo patterns like MCM's Cognac Visetos in home fragrance product designs creates a brand-defining innovation opportunity for companies to tap into the design-savvy consumer market. ### Industries Being Reshaped - **Home Fragrance Industry:** The home fragrance industry is ripe for creative disruption, with the rise of veganism, sustainability, and unique fragrance blends altering market demands. - **Luxury Fashion Industry:** Luxury fashion brands, like MCM, can expand their product portfolio and tap into previously unexplored markets with home fragrance collections that pay homage to their iconic patterns and scents. - **Sustainability Industry:** Creating cruelty-free, eco-friendly, and sustainable home fragrance products provides opportunities for innovation and growth in the sustainability industry, in tandem with the rising demand for such products. ## Related on Trend Hunter - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Animal Patterned Candles](https://www.trendhunter.com/trends/cow-print-candle.md) - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md) - [Backpack-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/mcm-crush.md) - [Backpack-Shaped Premium Fragrances](https://www.trendhunter.com/trends/mcm-diamond.md) - [Chic All-Black Luxury Candles](https://www.trendhunter.com/trends/allblack-luxury-candles.md) - [Elevated Fragrance Capsules](https://www.trendhunter.com/trends/m-hainey.md) - [Luxe City-Inspired Candles](https://www.trendhunter.com/trends/diptyque-berlin-candle.md) - [Cheeky Candle Fragrances](https://www.trendhunter.com/trends/between-the-sheets.md)