# Spreadable Vegan Butters Trader Joe's New Vegan Buttery Spread is a Rich & Dairy-Free Alternative By Katherine Pendrill | Published 2022-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-buttery-spread References: [traderjoes](https://www.traderjoes.com/home/products/pdp/vegan-buttery-spread-071782)  [Trader Joe's](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread) is yet again expanding its range of plant-based products with the launch of its new Vegan Buttery Spread. Just as the name suggests, Trader Joe's new Vegan Buttery Spread is a [plant-based alternative to butter](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter). To achieve that rich taste and spreadable texture, Trader Joe's worked with a supplier in Germany. The supplier uses sunflower, coconut, and canola oil, mixed with a bit of shea butter, fava bean protein, and salt to achieve a distinctively buttery flavor. However, the best feature of the new Vegan Buttery Spread is that it can be used as a 1:1 replacement for traditional dairy-based butter in just about any recipe. As Trader Joe's explains, "It melts like a dream, spreads beautifully over bread, and helps create moist and delicious (not to mention perfectly plant- based) baked goods." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Foods:** The increasing demand for plant-based alternatives creates opportunities for the development of new vegan products to meet the needs of environmentally and health-conscious consumers. - **Disruptive Innovation:** The development of vegan buttery spreads using innovative plant-based ingredients creates opportunities to disrupt traditional dairy production. - **Health and Wellness:** The trend towards healthier, plant-based diets creates opportunities for industries to develop products that align with consumer preferences for nutritious and sustainable food options. ### Where This Applies - **Food:** The food industry can capitalize on the increasing demand for plant-based alternatives by creating new and innovative vegan products that cater to the growing market. - **Agriculture:** The agriculture industry can capitalize on the trend towards healthier, plant-based diets by investing in sustainable farming practices that support the production of crops used to create vegan products. - **Retail:** The retail industry can capitalize on the trend towards healthier, plant-based diets by expanding their product offerings to include a wider range of vegan options catering to consumers' changing preferences for nutritious food products. ## Related on Trend Hunter - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md) - [Vegan Brioche Breads](https://www.trendhunter.com/trends/vegan-brioche-loaf.md) - [Dairy-Free Sour Creams](https://www.trendhunter.com/trends/vegan-sour-cream-alternative.md) - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Organic Vegan Nacho Dips](https://www.trendhunter.com/trends/organic-vegan-nacho-dip.md) - [Dairy-Free Feta Cheeses](https://www.trendhunter.com/trends/vegan-feta-cheese-alternative.md) - [Spicy Plant-Based Cheeses](https://www.trendhunter.com/trends/shredded-spicy-mexican-style-blend-cheese.md) - [Seafood-Free Salmon Dips](https://www.trendhunter.com/trends/vegan-salmonesque-spread.md)