# Vegan Brioche Breads Trader Joe's New Vegan Brioche Loaf is Made with Plant-based Butter By Katherine Pendrill | Published 2022-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-brioche-loaf References: [traderjoes](https://www.traderjoes.com/home/products/pdp/vegan-brioche-loaf-073564)  Vegans rejoice because [Trader Joe's](https://www.trendhunter.com/trends/vegan-buttery-spread) has a brand new Vegan Brioche Loaf that's perfect for everything from French toast to sandwiches. The secret to a rich and fluffy Brioche bread is a generous amount of butter. But while this yields a great loaf, it's not something that vegan consumers can enjoy. To fill this gap in the market, Trader Joe's has created a delicious new Vegan Brioche Loaf. Just like the real thing, this new bread is soft and slightly sweet, with a light and tender crumb texture. To achieve this seemingly impossible feat, Trader Joe's used an innovative [plant-based butter](https://www.trendhunter.com/trends/whipt-plant-based-dairy-free-whipped-coconut) made from a mixture of coconut oil, cocoa butter, and sunflower oil. This bread is extremely versatile and can be used in just about any and all applications you’d normally use sliced bread. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 9% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Brioche Trend:** Trader Joe's innovative plant-based butter may inspire other companies to create vegan versions of classic baked goods. - **Plant-based Butter Trend:** Trader Joe's use of a unique blended plant-based butter could inspire other food companies to explore this alternative to dairy butter. - **Versatile Bread Trend:** Trader Joe's Vegan Brioche Loaf's versatility as a substitute for traditional sliced bread could lead to more innovative uses in recipes. ### Sectors Adopting This - **Food and Beverage Industry:** The creation of Trader Joe's new Vegan Brioche Loaf highlights the growing demand for plant-based food options. - **Bakery Industry:** Innovative plant-based butters could disrupt the traditional use of dairy butter in bakery products, leading to new product offerings. - **Grocery Retail Industry:** Trader Joe's creation of a Vegan Brioche Loaf shows that grocery retailers can meet the increasing demand for plant-based foods and offer more options for vegan customers. ## Related on Trend Hunter - [Vegan-Friendly Brioche Buns](https://www.trendhunter.com/trends/la-brea-bakery-brioche-bun.md) - [Spreadable Vegan Butters](https://www.trendhunter.com/trends/vegan-buttery-spread.md) - [Vegan-Friendly Seeded Breads](https://www.trendhunter.com/trends/organic-super-bread.md) - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md) - [Dairy-Free Sour Creams](https://www.trendhunter.com/trends/vegan-sour-cream-alternative.md) - [Vegan-Friendly Mushroom Raviolis](https://www.trendhunter.com/trends/vegan-italian-bolognese-ravioli.md) - [Plant-Based Olive Breads](https://www.trendhunter.com/trends/olive-basil-loaf.md) - [Smoky Vegan Pepperoni Slices](https://www.trendhunter.com/trends/new-vegan-pepperoni.md) - [Rustic Seeds-Infused Breads](https://www.trendhunter.com/trends/european-grains-seeds-bread.md)