# Vegan Overnight Oats This Vegan Breakfast Recipe Incorporates Coconut Milk and Hemp Powder By Alyson Wyers | Published 2014-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-breakfast References: [blog.freepeople](http://blog.freepeople.com/2013/07/strawberry-banana-overnight-oats/) This vegan breakfast is a [protein-packed recipe for overnight oats](https://www.trendhunter.com/trends/protein-oatmeal). In addition to rolled oats, the Free People recipe calls for unsweetened coconut milk, strawberries, bananas, chia seeds and hemp powder. The mixture goes into a mason jar for an added esthetic element. After combining the ingredients in the jar, it is left overnight in the fridge so you have a delicious and healthy vegan breakfast ready for you in the morning. For a vegetarian take with even more of a protein punch, you can add [vanilla greek yogurt](https://www.trendhunter.com/trends/strawberry-protein-yog) (or regular vanilla yogurt if you prefer). The hemp powder is what gives the overnight oats the added protein in the vegan version. You could also customize by adding different fruits. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Breakfast Options:** The rise of plant-based diets and interest in health-conscious eating is leading to increased demand for plant-based breakfast options beyond traditional breakfast foods, creating a disruptive innovation opportunity for companies to create innovative, protein-packed breakfast options. - **Sustainable Packaging:** With consumers becoming more aware of environmental issues, sustainable packaging for on-the-go breakfast options like overnight oats presents a disruptive innovation opportunity for companies looking to appeal to environmentally conscious consumers. - **Functional Ingredients:** The growing interest in functional ingredients in food and beverage products presents a disruptive innovation opportunity for companies to use ingredients like hemp powder to offer additional health benefits in convenient and customizable breakfast options like overnight oats. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can capitalize on this trend by offering a wider variety of plant-based breakfast options and functional ingredients, as well as exploring sustainable packaging options for on-the-go breakfast. - **Packaging:** The packaging industry can capitalize on this trend by exploring sustainable packaging solutions that cater to on-the-go breakfast options like overnight oats. - **Health and Wellness:** The health and wellness industry can capitalize on this trend by promoting the use of functional ingredients in breakfast options and plant-based diets to appeal to health-conscious consumers. ## Related on Trend Hunter - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Ready-Made Strawberry Overnight Oats](https://www.trendhunter.com/trends/strawberry-overnight-oats.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md)