# Delectable Vegan Breakfast Sandwiches This Sandwich Boasts Plant-Based Sausage & Egg Alternatives By Rahul Kalvapalle | Published 2021-11-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-breakfast-sandwich References: [supermarketperimeter](https://www.supermarketperimeter.com/articles/7384-greenleaf-eat-just-partner-to-release-breakfast-sandwich) & [mapleleaffoods](https://www.mapleleaffoods.com/news/field-roast-just-egg-partner-breakfast-sandwich-whole-foods/)  Illinois-based [Greenleaf Foods](https://www.trendhunter.com/trends/plantbased-pizza-ingredients), which specializes in the production of plant-based proteins, has partnered up with San Francisco-based plant-based alternatives company [Eat Just](https://www.trendhunter.com/trends/eat-just) to launch a delicious vegan breakfast sandwich. The Field Roast Classic Style Sausage, Egg & Plant-based Breakfast Sandwich brings together Greenleaf's Field Roast plant-based sausage patty and vegan cheese with Eat Just's [plant-based egg alternative](https://www.trendhunter.com/trends/the-bridge-1), creating an innovative co-branded vegan breakfast sandwich which offers a delicious and nutritious alternative to traditional meat-based sandwiches. The sandwich is set to be offered at Whole Foods Market locations to begin with, before being expanded to additional stores. Given the increasing popularity of plant-based diets, the bar is continually rising for new products entering the space, which is precisely why two high-growth market leaders known for their innovative methods and products have joined forces to provide an all-star plant-based vegan breakfast sandwich. Image Credit: Greenleaf Foods / Eat Just ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Plant-based Diets:** The increasing popularity of plant-based diets creates opportunity for innovative plant-based alternatives in breakfast sandwiches. - **Co-branding:** Partnerships in the plant-based protein industry allow for collaboration and new innovative products, such as this co-branded breakfast sandwich. - **Vegan Convenience Foods:** The trend toward plant-based and vegan diets creates opportunities for convenient, ready-to-eat vegan options such as this breakfast sandwich. ### Who This Affects Most - **Plant-based Proteins:** Companies specializing in plant-based proteins, such as Greenleaf Foods, are well-positioned to capitalize on the trend toward vegan diets and innovative products like this breakfast sandwich. - **Alternative Meat Products:** The rise of plant-based diets creates opportunities for companies like Field Roast to innovate and expand their alternative meat products. - **Natural Grocery Stores:** Retailers of natural and organic products, such as Whole Foods Market, provide a platform for introducing and testing new vegan and plant-based products to consumers. ## Related on Trend Hunter - [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Vegan Breakfast Patties](https://www.trendhunter.com/trends/meatless-original-breakfast-patties.md) - [Jackfruit Breakfast Sandwiches](https://www.trendhunter.com/trends/vegetarian-breakfast-sandwiches.md) - [Meat-Free Breakfast Patties](https://www.trendhunter.com/trends/meatless-breakfast-sausage-patties.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/simply-eggless.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md)