# Plant-Based Breakfast Cookies Gourmet Treats' Vegan Breakfast Cookies are Packed with Protein By Laura McQuarrie | Published 2019-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-breakfast-cookie References: [nosh](https://www.nosh.com/food-wire/2019/gourmet-treats-launches-vegan-breakfast-cookie/) & [gourmettreats](https://gourmettreats.com/collections/breakfast-cookie) Gourmet Treats recently launched its Vegan Breakfast Cookie to suit the needs of busy commuters and on-the-go snackers alike. As the brand describes, "this cookie is specifically designed for people who live a lifestyle where their schedule is often unpredictable, and is dictated by multiple priorities." The plant-based cookies, available in Cranberry Almond, Banana Date Coconut and Peanut Butter Cocoa Nib varieties, are individually wrapped for grab-and-go convenience and help to provide a source of protein and energy in between meals. As the new cookies are vegan-friendly, they are made without eggs and dairy. With a base of 100% whole grain wheat flour, oats and flax seeds, the Vegan Breakfast Cookies are a rich source of vitamins and Omega-3. Notably, the cookies are not sweetened with cane sugar, but with brown rice syrup and grape juice instead. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Snacking:** Opportunity for creating more plant-based snack options to cater to on-the-go consumers. - **Convenient Packaging:** Disruptive innovation possibility in developing individually wrapped snacks for grab-and-go convenience. - **Sugar Alternatives:** Opportunity for using alternative sweeteners like brown rice syrup and grape juice in creating healthier snacks. ### Who This Affects Most - **Food and Beverage:** Potential for food brands to innovate and expand their plant-based snack offerings. - **Packaging:** Opportunity to develop convenient and eco-friendly packaging solutions for grab-and-go snacks. - **Alternative Sweeteners:** Disruptive innovation potential in the development and production of natural and healthy sugar substitutes. ## Related on Trend Hunter - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Gluten-Free Breakfast Biscuits](https://www.trendhunter.com/trends/glutenfree-breakfast-biscuits.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Plant-Based Protein Cookies](https://www.trendhunter.com/trends/protein-nut-butter-cookies.md) - [Nutty Cookie-Inspired Granolas](https://www.trendhunter.com/trends/peanut-butter-cookie-granola.md) - [Incredibly Nutritious Breakfast Biscuits](https://www.trendhunter.com/trends/nutritious-breakfast-biscuits.md)