# Raw Vegan Restaurant Branding This Example of Raw Vegan Branding Hails from Italy By Rebecca Byers | Published 2015-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-branding References: [identitydesigned](http://identitydesigned.com/mantra/) & [supercake.it](http://www.supercake.it/p_mantra_grafica.html) Boasting a design concept based on the place of the seed in the natural life cycle, [Mantra](https://www.trendhunter.com/trends/mantra) is a unique dining concept that is actually the first [raw vegan restaurant](https://www.trendhunter.com/trends/restaurant-takeover) in Italy. As much a purveyor of well-being as they are raw gourmet fare, Mantra features an equally dynamic design scheme that was realized by Laura Imbriani of the Milan-based agency Supercake. The earthy establishment believes that the seed is the essence of vegan diet and aim to champion this ideal in a way that is driven by the pursuit of nourishment and wellness. Mantra's [stylized vegan branding](https://www.trendhunter.com/trends/fruit-bliss) makes it seem like something that could pop up in any international city and boasts the notable feature of a waste-free bulk food system. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Raw Vegan Dining:** Restaurants that offer raw vegan cuisine are gaining popularity and can be an opportunity for people to eat healthier and promote ethical and sustainable practices. - **Wellness-focused Dining:** Restaurants that focus on wellness and nourishment can capitalize on the growing interest in healthy living and cater to consumers who are looking for more than just a meal. - **Eco-friendly Hospitality:** Hospitality businesses that implement eco-friendly practices such as waste-free systems and sustainable design can attract conscientious consumers who are looking for sustainable and ethical options. ### Where This Applies - **Hospitality Industry:** The hospitality industry can implement eco-friendly practices and offer wellness-focused dining options to attract health-conscious and eco-conscious consumers. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the growing trend of raw vegan dining by offering more plant-based options, and promoting ethical and sustainable practices. - **Design Industry:** The design industry can cater to eco-conscious businesses by providing sustainable design solutions and promoting eco-friendly practices in the hospitality industry. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Compacted Earth Restaurant Designs](https://www.trendhunter.com/trends/quisimangia.md) - [Womb-Like Neutral Restaurant Designs](https://www.trendhunter.com/trends/holy-carrot.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Meatless Middle Eastern Brands](https://www.trendhunter.com/trends/thryve-brand.md)