# Meat-Free Beet-Infused Paste Vegan Bovril Will Be Available at Football Club Forest Green Rovers By Grace Mahas | Published 2020-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-bovril References: [veganfoodandliving](https://www.veganfoodandliving.com/news/iconic-beef-brand-launches-vegan-bovril/) Bovril is a thick and salty meat extract paste that's extremely popular in the UK, especially at football club [Forest Green Rovers](https://www.trendhunter.com/trends/vegan-football-kit), where fans use the beverage to warm up during half time. The brand recently partnered with the football club to debut a [high-protein vegan Bovril](https://www.trendhunter.com/trends/bosh-seasonings)–made from beets instead of beef. The new Vegan Bovril will be available exclusively at Forest Green Rovers’ football stadium, The New Lawn, in Nailsworth, Gloucestershire at the start of the 2021/2022 season. Fans can also pair the delicious hot mug of vegan Bovril with award-winning [vegan Q Pies](https://www.trendhunter.com/trends/plantbased-pie) and vegan beers. The new launch shows how brands have begun offering creative new products to meet consumers increasing desires to reduce their consumption of meat and dairy. Image Credit: Vegan Food & Living, Bovril ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan Meat Replacements:** The introduction of the vegan Bovril paste demonstrates the rising trend of plant-based meat replacements and presents opportunities to create new and innovative vegan products. - **Plant-based Sports Nutrition:** The creation of vegan Bovril aims to promote plant-based sports nutrition and presents disruptive innovation opportunities in the sports and fitness industry. - **Sustainable Food:** The meat-free beet-infused paste is an example of sustainable food practices and presents opportunities for sustainable innovation in food production and packaging. ### Where This Applies - **Food and Beverage:** The introduction of vegan Bovril presents an opportunity for innovation in plant-based food and beverage manufacturing. - **Sports and Fitness:** The launch of vegan Bovril presents an opportunity to disrupt the sports and fitness industry by promoting plant-based and sustainable nutrition for athletes and fans alike. - **Packaging:** The introduction of the meat-free paste highlights opportunities for innovation in sustainable packaging for food and beverage products. ## Related on Trend Hunter - [Vegan Football Kits](https://www.trendhunter.com/trends/vegan-football-kit.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Bean-Based Meatloaves](https://www.trendhunter.com/trends/vegan-meatloaf.md) - [Free-From Vegan Beef Products](https://www.trendhunter.com/trends/endori-vegan-beef.md) - [Meatless Steak Pies](https://www.trendhunter.com/trends/steak-pie.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Beet-Based Burger Patties](https://www.trendhunter.com/trends/perfectseason-beetroot-patties.md)