# Mood-Boosting Body Washes This Vegan Body Wash Collection Shares Biometrically Tested Fragrances By Laura McQuarrie | Published 2024-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-body-wash-collection References: [media.newswire](https://media.newswire.ca/forefrontmedianews.html?rkey=20240321NY67569&filter=20509) & [BelovedBathandBody](http://www.BelovedBathandBody.com/)  [Vegan](https://www.trendhunter.com/trends/vegan-yogurt-collection) beauty brand BELOVED by [Love Beauty and Planet](https://www.trendhunter.com/trends/beloved-by-love-beauty-and-planet-products) launched a luxurious Vegan Body Wash Collection to bring the serene experience of soaking in the tub to the shower. These formulas are packed with skin-caring ingredients and mood-boosting scents, each of which was biometrically tested with brain-mapping technology. While Dream mashes up lavender and vanilla with hazelnut milk, Calm inspires the feeling of getting an aromatherapy massage with refreshing water lily and eucalyptus. To introduce its Vegan Body Wash Collection to the world, BELOVED by Love Beauty and Planet is popping up in New York City to share complimentary juice inspired by the six new mood-boosting body washes, and free body wash, while supplies last. During one day of the activation, [TikTok](https://www.trendhunter.com/trends/allkinds-froyo-collection) sensation and Nanalan' star, Mona, will be on-site. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 73% | Activity: 87% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Biometrically Tested Fragrances:** Discovering the power of mood-boosting scents through biometric testing opens up new possibilities for customized fragrance experiences. - **Luxurious Shower Formulas:** The shift towards shower products emulating the luxurious experience of soaking in a bath presents opportunities for redefining daily self-care routines. - **Pop-up Brand Activations:** Utilizing pop-up events to introduce new product collections can create buzz and engagement through immersive brand experiences. ### Where This Applies - **Beauty & Personal Care:** In the beauty industry, the integration of biometrically tested fragrances can revolutionize how products are designed and marketed to cater to consumers' emotional well-being. - **Retail & Experiential Marketing:** The use of pop-up brand activations in retail allows for direct consumer interaction, fostering a sense of exclusivity and excitement around new launches. - **Health & Wellness:** Luxurious shower formulas with mood-boosting properties cater to the growing demand for wellness products that prioritize mental health benefits in everyday routines. ## Related on Trend Hunter - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Positivity-Boosting Body Washes](https://www.trendhunter.com/trends/good-karma-body-wash.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Science-Backed Self-Care Collections](https://www.trendhunter.com/trends/olly-mood-skin.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Astrology-Inspired Body Washes](https://www.trendhunter.com/trends/shower-readings-body-wash.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/indulgent-moisture-body-wash.md)