# Restorative Vegan Body Lotions Drunk Elephant Released a Powerful Skincare Formula for the Body By Kalin Ned | Published 2022-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-body-lotion References: [sephora](https://www.sephora.com/ca/en/product/drunk-elephant-sili-body-lotion-P457687) Cult-favorite skincare brand [Drunk Elephant](https://www.trendhunter.com/trends/reparative-hand-cream) recently debuted a vegan body lotion that is powered by a slew of nourishing ingredient blends to ensure healthier and more balanced skin. The supercharged formulation includes Marula and Shea Butters, as well as a special Fice-Ceramide Blend of AP, NP, EOP, NS, and EOS. The new offering is called the Sili™ Body Lotion. Pure and highly concentrated, the Marula Butter is rich in antioxidant polyphenols, lipids, and fatty acids. When applied to the skin, this translates into better-moisturized skin with enhanced barrier protection. The Shea Butter—one of the most popular and widely used ingredients in the skincare industry—supercharges the effects of Marula Butter. Finally, Drunk Elephant's Five-Ceramide Blend is derived entirely from plants. This infusion into the vegan body lotion complements and supports the skin's natural elasticity, protects against water loss, and works toward better-balanced skin. Image Credit: Drunk Elephant ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Restorative Vegan Body Lotions:** The rising popularity of vegan ingredients in skincare and body care products offers disruptive innovation opportunities for companies to introduce more nourishing and eco-friendly formulas. - **Nourishing Ingredient Blends:** The trend towards highly concentrated and natural ingredient blends in the skincare industry presents disruptive innovation opportunities for companies seeking to deliver more effective and sustainable products. - **Eco-friendly Skincare:** The increasing demand for eco-friendly skincare products presents disruptive innovation opportunities for companies to offer effective and sustainable solutions that cater to consumer preferences for healthier and more sustainable lifestyles. ### Sectors Adopting This - **Skincare:** The skincare industry has an opportunity to introduce more vegan and natural ingredient products with restorative qualities that appeal to consumers seeking healthier and more sustainable products. - **Body Care:** The body care industry has an opportunity to introduce more highly concentrated and eco-friendly products that appeal to consumers who are looking for nourishing and effective solutions for their skin. - **Natural Ingredients:** The trend for using natural ingredients in the skincare industry presents an opportunity for companies to deliver more effective, eco-friendly, and sustainable products that cater to the preferences of an increasingly health-conscious consumer base. ## Related on Trend Hunter - [Intensely Hydrating Hand Creams](https://www.trendhunter.com/trends/reparative-hand-cream.md) - [Richly Reparative Moisturizers](https://www.trendhunter.com/trends/bora-barrier-repair-cream.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Skincare-Inspired Body Creams](https://www.trendhunter.com/trends/mad-hippie-ultra-rich-barrier-cream.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md)