# Vegan Biotech Skincare Beekman 1802's Vegan Bio-Milk Mimics Goat Milk & Targets Gen Z By Laura McQuarrie | Published 2024-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-bio-milk References: [ca.movies.yahoo](https://ca.movies.yahoo.com/movies/beekman-1802-betting-genz-vegan-140000721.html) & [beekman1802](https://beekman1802.com/)  Goat milk is a signature ingredient in skincare products by [Beekman 1802](https://www.trendhunter.com/trends/milk-therapy) and the brand is uniquely catering to the needs and wants of [Gen Z](https://www.trendhunter.com/trends/id-skin-identity) consumers with the beauty industry's first vegan bio-milk. This plant-based, reverse-engineered alternative to goat milk is featured in the brand's new Shine-Free range, optimized for the needs of oily and combination skin. The Beekman 1802 x Shine Free Collection includes products like the Shine Control Gel Cream Moisturizer, Pore Minimizing Facial Toner and Oil Eliminating Foaming Gel Cleanser, all formulated with [vegan goat milk](https://www.trendhunter.com/trends/milk-rx-wrinkle-serum). For this groundbreaking launch, Brad Farrell, Chief Marketing Officer at Beekman 1802, says "We really leaned into the 'cloning' aspect of the vegan milk science—from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration" ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 20% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Bio-milk Skincare:** Explore the innovative use of plant-based bio-milk in vegan skincare to cater to Gen Z consumers. - **Reverse-engineered Ingredients:** Discover the disruptive potential of reverse-engineering traditional ingredients for sustainable and cruelty-free beauty solutions. - **Biotech-infused Beauty Products:** Embrace the future of beauty with biotech-infused skincare formulations that target specific skin concerns with innovative alternatives. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can seize disruptive innovation opportunities by integrating plant-based bio-milk ingredients into skincare products. - **Sustainable Product Development:** Sustainable product development industries have the potential to revolutionize beauty formulations by exploring reverse-engineered ingredients for cruelty-free solutions. - **Biotechnology in Skincare:** Biotechnology in skincare industries can harness the power of innovative biotech-infused beauty products to address specific skin concerns with advanced formulations. ## Related on Trend Hunter - [Goat Milk Facial Skincare](https://www.trendhunter.com/trends/goat-milk-facial-skincare.md) - [Goat Milk Haircare](https://www.trendhunter.com/trends/milk-therapy.md) - [Fermented Barrier-Boosting Facial Oils](https://www.trendhunter.com/trends/oh-mega-milky-oil.md) - [Vegan Yogurt Skincare](https://www.trendhunter.com/trends/vegan-yogurt-collection.md) - [Goat Milk Sunscreens](https://www.trendhunter.com/trends/sunscreen-for-face-and-body.md) - [Beef Tallow-Based Skincare Lines](https://www.trendhunter.com/trends/skincare-line-moo-elixir.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Multi-Layer Milky Moisturizers](https://www.trendhunter.com/trends/aging-cream.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md)