# Vegan Beef Strips The Vegetarian Butcher's 'Vegan Beef Strips' are Plant-Based Meat Alternatives By Joey Haar | Published 2016-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vegan-beef-strips References: [telegraph](http://www.telegraph.co.uk/food-and-drink/features/mock-meat-the-rise-of-the-vegetarian-butcher/) & [thevegetarianbutcher](https://www.thevegetarianbutcher.com/products/information-about/vegan-beef-strips) Veganism and vegetarianism are more popular than ever, but people's taste for meat hasn't waned in kind, leading Dutch company 'The Vegetarian Butcher' to create 'Vegan Beef Strips'. The brand's signature strips are completely vegan-friendly, yet they capture the flavor and texture of real beef for those who can't eat meat. The Vegan Beef Strips from the Vegetarian Butcher contain only [plant-based products](https://www.trendhunter.com/trends/cleanbean-products), including carrots, onions, and pea protein and fiber. Those vegetable ingredients are then bound together using sunflower oil and starch and flavored with herbs, spices, and salt. Beyond just being able to [mimic meat in terms of taste](https://www.trendhunter.com/trends/chunk-foods) and mouth-feel, the Vegan Beef Strips also contain over 20 grams of protein per a 100 gram serving. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** Disruptive innovation opportunity: Develop new plant-based meat alternatives that closely resemble the taste and texture of real meat for consumers who can't or choose not to eat meat. - **Veganism and Vegetarianism:** Disruptive innovation opportunity: Create innovative plant-based products to cater to the growing vegan and vegetarian market. - **High-protein Plant-based Foods:** Disruptive innovation opportunity: Develop high-protein plant-based foods to meet the demand for nutritious alternatives to meat. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative plant-based products and meat alternatives to capture the growing market of vegan and vegetarian consumers. - **Food Technology:** Disruptive innovation opportunity: Explore new techniques and ingredients to create plant-based meat alternatives that closely mimic the taste, texture, and nutritional profile of real meat. - **Health and Wellness:** Disruptive innovation opportunity: Develop high-protein plant-based foods to cater to health-conscious consumers seeking nutritious alternatives to traditional meat products. ## Related on Trend Hunter - [Free-From Vegan Beef Products](https://www.trendhunter.com/trends/endori-vegan-beef.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Marbled Vegan Ribeye Steaks](https://www.trendhunter.com/trends/misteak.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md)